Marketing

Strategy

Why marketers' metrics are all wrong

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Erase metrics
Culture

Replace 'marketing' with 'commercial management'

by
Blog image, notepad with pen
Strategy

Influencer marketing lessons from River Island

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Influence loud hailer
Technology

Blockchain: Mythbusting its impact on marketing

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Hammer blockchain
Analytics

Can you quantify emotions?

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Strategy

How micro-influencers can drive customer insights

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Magnifying
Strategy

Why sales-marketing alignment fails

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Give up
Data

ICO: GDPR deadline is the beginning, not the end

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Timer GDPR
Data

Life after GDPR: Changing data-sharing attitudes

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Share GDPR
Data

Not compliant with GDPR? Here's what to do

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lifebelt GDPR
Data

5 GDPR repermissioning campaigns we can learn from

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Permissions GDPR
Data

Infographic: Are organisations prepared for GDPR?

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Question GDPR
Strategy

How to show B2B buyers that inaction has a price

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Wind up B2B buyer
Strategy

Should your brand turn its back on social media?

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Any Answers comment Icon 4
Like or dislike
Technology

How to integrate lean into digital transformation

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Digital
Data

Why is it so hard to understand customer emotions?

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Brain customer emotions
Data

How can emotion insights improve customer contact?

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Emotional caller
Branding

Marketing: Is it change for the sake of change?

by
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Report
Sponsored

The definitive guide to the modern contact centre

B2C lead generation
Report
Sponsored

The customer data often overlooked by the C-Suite

Data
Whitepaper
Sponsored

How to succeed with customer interaction analytics

Desk
Strategy

Does your CX suffer from double standards?

by
Any Answers comment Icon 2
Devil
Data

GDPR: Can you reject a request for erasure?

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Right to be forgotten brain
Data

How to recruit a data team for your company

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Data scientist spotlight
Technology

Voice search: How to ensure customers find you

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Any Answers comment Icon 1
voice
Strategy

Study: Market disruption is on your doorstep

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Earthquake disruption
Data

GDPR: How to process requests for erasure

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Any Answers comment Icon 19
Delete Right to be Forgotten GDPR
Strategy

The commodity magnet & changing customer demands

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Magnet
Strategy

Protecting brand reputation from staff behaviour

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Umbrella
Data

How brands can use data to build trust

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Trust
Data

GDPR: Will it harm the use of data platforms?

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Banana
Culture

Marketing lessons from a failed merger/acquisition

by
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