Marketing

Personalisation

5th Feb 2020

The next wave of personalisation

by

Dave O'Flanagan

Analytics

30th Jan 2020

Why data monetisation will redefine retail success

by

Data

26th Feb 2020

Data monetisation is demonised but can improve CX

by

Cash register

Market research

20th Jan 2020

Why market research will never be the same again

by

Data

23rd Jan 2020

Using customer lifecycle analysis for innovation

by

Innovation

Strategy

24th Jan 2020

How FOMO causes a disconnect with your customers

by

FOMO customer experience

Customer metrics

6th Jan 2020

Are you successful? It depends what you measure...

by

Nicholas Watkis

Technology

23rd Dec 2019

How to earn consumer trust in the post-buying era

by

Steven Van Belleghem

Shopping

Strategy

20th Dec 2019

What happened to CMOs heading-up CX in 2019?

by

Experience CMO

Market research

3rd Dec 2019

How misleading market research is harming retail

by

Paul-Jervis Heath

Data

6th Dec 2019

Skills and costs damaging data-driven endeavours

by

numbers CX KPIs

Data

14th Jan 2020

Are these 2020's biggest analytics trends?

by

numbers CX KPIs

Analytics

18th Nov 2019

Broaden your horizons beyond data navel-gazing

by

Strategy

15th Nov 2019

Can excellent CX enable zero marketing spend?

by

Nicholas Watkis

Marketing budget

Customer experience management

11th Nov 2019

3 customer-centric lessons from Episerver Ascend

by

Data

5th Nov 2019

Focus on Big Data frustrating firms' CX ambitions

by

Big Data

Technology

13th Nov 2019

CX and marketing's role in the algorithm economy

by

Steven Van Belleghem

Algorithim economy

Technology

29th Jan 2020

2020 transformation: 6 key customer considerations

by

Patrick Guggenberger

CRM future

Artificial intelligence

30th Oct 2019

How AI is revolutionising sales and marketing

by

NikolasKairinos

Data

25th Oct 2019

Data skills deficiencies impeding CX improvements

by

Data skills

Data

18th Oct 2019

Data sharing still daunting despite GDPR

by

Data sharing

Strategy

15th Oct 2019

Brand purpose delivers ad impact but can backfire

by

Technology

11th Oct 2019

CMOs ignoring IT despite customer consequences

by

Ignoring CIO

Market research

23rd Sep 2019

Who has the need and is it a problem?

by

Nicholas Watkis

Data

30th Dec 2019

Why NPS must be more than measurement & benchmarks

by

Lindsay Willott

Call centre metrics

Strategy

29th Aug 2019

Why you shouldn't prioritise profitable customers

by

Nicholas Watkis

Cash money

Data

9th Aug 2019

Sponsored

Are you delivering personalised experiences?

by

Customer journey mapping

Data

21st Aug 2019

What Oracle & Salesforce news means for marketers

by

News

Technology

23rd Aug 2019

3 big brands that nailed digital transformation

by

Machine

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