Marketing

Advertising

31st Jan 2019

Facebook needs to stop checking its own homework

by

Strategy

30th Jan 2019

Infographic: 7 stages of B2B decision-making

by

Thinking question

Data

22nd Jan 2019

What does £44m Google fine mean for marketers?

by

Google fine

Chatbots

22nd Jan 2019

4 trends for experience-driven marketing in 2019

by

Technology

24th Oct 2018

Sponsored

When artificial intelligence and emotion collide

by

Emotional robot

Marketing measurement

17th Jan 2019

Start 2019 with a marketing audit & metric review

by

Nicholas Watkis

Technology

18th Jan 2019

Sponsored

10 developments we can expect from AI

by

ai hub 2

Data

31st Jan 2019

What Moneyball teaches us about customer metrics

by

Baseball

Strategy

29th Jan 2019

Prosumers: The secret to modern relationships?

by

Secret

Strategy

16th Jan 2019

Brand experience: What is it? Who's doing it well?

by

Laurence Parkes

Heartprint

Strategy

7th Jan 2019

Four major marketing trends set to dominate 2019

by

Crystal ball

Strategy

15th Jan 2019

Why buying scenarios should be in your 2019 plans

by

Cash money

Employee engagement

5th Dec 2018

Are your staff a cost or an asset?

by

Nicholas Watkis

Customer Data Platforms

4th Dec 2018

How to use CDPs to prevent customer churn

by

Guest Contributor

Strategy

3rd Dec 2018

What were the key marketing trends of 2018?

by

Pandora's box

Data

28th Nov 2018

How to buy a customer data platform

by

Cash register

Data

21st Nov 2018

How CDPs finally provide omnichannel clarity

by

Eye data

Strategy

22nd Nov 2018

How do you create great experiences for Gen Z?

by

Generation sensible

Data

7th Dec 2018

Couple your 2019 targets with your customer value

by

Target data

Technology

16th Nov 2018

How can a customer data platform improve CX?

by

Customer data platform

Single customer view

8th Nov 2018

The single customer view: Are we chasing a myth?

by

Strategy

6th Nov 2018

How Volvo aligns CX expectations with its brand

by

Christopher Brooks

Car

Strategy

20th Nov 2018

10 cognitive biases to improve your marketing

by

Cognitive bias

Culture

29th Oct 2018

Digital transformation: It's about more than tech

by

Data

30th Nov 2018

How to stop your customer base's value shrinking

by

Piggy bank

General Data Protection Regulation (GDPR)

30th Oct 2018

Customer connections in a hyper-connected world

by

Data

14th Nov 2018

How the value of customer bases can be misleading

by

Scissors dollar

Data

2nd Nov 2018

Do you know the value of your customer database?

by

Binoculars customer insight

Strategy

1st Nov 2018

Why marketers must put aside the journey maps

by

Guest Contributor

LIghtbulg customer journey

Technology

29th Oct 2018

What is a customer data platform?

by

Customer data platform

Strategy

11th Oct 2018

Why lowering your prices can lose you customers

by

Maurice Fitzgerald

Prices money bombs

Data

3rd Jan 2019

Empty database? How to earn back customers in 2019

by

Wine bottle

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