Data

Why Spotify is a master of customer data

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Spotify Wrapped uses customer data for personalisation
Marketing measurement

Scenario planning prepares for the unknown

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Technology

2022: A year for insightful customer experiences

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Loyalty
Behavioural marketing

Marketing for growth in the next normal

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Technology

Could Lush start a social media exodus?

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Lush
Marketing automation

Is digital transformation a gamble you can’t win?

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Privacy

How brands can succeed in a privacy-first world

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Collaboration

Are consultants a help or a hindrance?

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Data

Will sales be the biggest threat to CX leadership?

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Sales leader
Report
Sponsored

Reputation management for mobile apps

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Data

The role of data science in the future of CX

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The role of data science in the future of customer experience
Technology

How will checkout-free tech affect retail CX?

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New checkout-free shopping from Tesco GetGo
Strategy

Are your older customers being misrepresented?

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Are older people misrepresented?
Employee engagement

Are your team worth what they are paid?

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Customer journey

The great potential of customer journey marketing

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Marketing automation

The biggest misconceptions about automation

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Analytics

Why cookie loss is good for customer focus

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Analytics

Data science needs data scientists

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Collaboration

How fixing the silo problem helps CX collaboration

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Whitepaper
Sponsored

How self-service portals can improve CX

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Data

Why has traditional text analytics failed CX?

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Text analytics
Toolkit
Sponsored

The advanced guide to customer service chatbots

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Strategy

Customer communications lessons from the pingdemic

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Phone
Collaboration

A silo mentality harms management & ultimately CX

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Customer emotion

So you think you know about empathy? Think again

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Strategy

Is customer experience replacing advertising?

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CX advertising
Data-driven marketing

How do you unlock the potential of intent data?

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Customer service metrics

Customer churn modelling & the likelihood to lapse

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Strategy

Should the CX leader oversee marketing?

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chief customer officer marketing
Data

What is authenticity & why is it important to CX?

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speak no evil
Sales performance

Selling is the foundation of business

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Data

What is AI-enabled consumer intelligence?

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AI consumer intelligence

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