Marketing

Market research

23rd Sep 2019

Who has the need and is it a problem?

by

Nicholas Watkis

Data

30th Dec 2019

Why NPS must be more than measurement & benchmarks

by

Lindsay Willott

Call centre metrics

Strategy

29th Aug 2019

Why you shouldn't prioritise profitable customers

by

Nicholas Watkis

Cash money

Data

9th Aug 2019

Sponsored

Are you delivering personalised experiences?

by

Customer journey mapping

Data

21st Aug 2019

What Oracle & Salesforce news means for marketers

by

News

Technology

23rd Aug 2019

3 big brands that nailed digital transformation

by

Machine

Strategy

3rd Sep 2019

4 ways that disruptors deliver fast & easy CX

by

Fast and easy experiences skates

Strategy

26th Jul 2019

Why are CMOs losing interest in CX?

by

CX CMOs yawn

Contact centres

17th Jul 2019

3 ways cloud improves customer service

by

Kellsey Lequick

Analytics

15th Jul 2019

The challenges of fragmented digital identities

by

Customer experience management

15th Jul 2019

Successful digital transformation is more than IT

by

Data-driven marketing

11th Jul 2019

How first party intent data usage eliminates waste

by

Market research

11th Jul 2019

Is your customer knowledge based on fact?

by

Nicholas Watkis

Strategy

16th Jul 2019

Why a crisis could be a good thing for your brand

by

Heather Astbury

Crisis communications

Data

30th Jul 2019

Incentivise customers to identity themselves

by

Instore customer

Data

12th Jul 2019

Drivers of Agile success for insight teams

by

Customer insight agile working

Strategy

14th Jun 2019

Are these the most sexist ads of all time?

by

Woman dishes

Culture

12th Jun 2019

Are your marketers prepared for the unexpected?

by

Nicholas Watkis

Technology

16th May 2019

Why hyper-personalisation is marketing data gold

by

Jordie van Rijn

Personalisation gold

Data

22nd Jul 2019

Why we're getting the measurement of emotion wrong

by

Waste bin measurement emotion

Data

24th May 2019

How has GDPR changed the customer data landscape?

by

One year

Culture

8th May 2019

"Marketing" or "Commercial Management"?

by

Nicholas Watkis

Data

21st Jun 2019

Common Agile practices to help insight teams

by

Binoculars customer insight

Marketing measurement

11th Apr 2019

What needs to be in a marketing plan?

by

Nicholas Watkis

Data

6th Jun 2019

Hot tips on how to increase your customer value

by

Customer value

Data

17th May 2019

How to measure your customer value

by

Customer value measurement

Strategy

8th Apr 2019

How leading CMOs restructure firms to improve CX

by

CMO leader customer experience

Data

5th Apr 2019

How personas impact customer journey design

by

Face mask

Pages