Pharma giant prescribes Siebel
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AstraZeneca UK has selected Siebel Pharma, including Siebel Pharma Analytics and Siebel Pharma Handheld, to provide a multi-channel customer view to its sales and marketing professionals, executives, and medical information team members.

"As AstraZeneca UK launches new brands, acquires more customers, and enters new markets, the process of managing customer relationships becomes more and more complex," said Claire Price, Head of i-Solutions, AstraZeneca UK. "In this competitive market companies have to use the best technologies to stay ahead."

Siebel says Siebel Pharma is designed to meet the customer-centric business process requirements of the pharmaceutical industry and enables pharmaceutical companies to capture every customer interaction across multiple channels, including call centers, marketing and field sales departments, and the Web.

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