Member Since: 30th Oct 2014
Divisional Director for Customer Engagement Grass Roots Group
8th Feb 2016
Could 2016 be the year banks become customer-centric?
Join MyCustomer for a breakfast briefing at Sketch, London on 15th March and discuss the challenges of digital disruption in the banking...Engagement
26th Jul 2015
Customer feedback: If context is king, is the traditional survey the royal jester?
Today, it is widely accepted that the holy grail of successful customer engagement can only be achieved through delivering a truly...Voice of the Customer
20th Jul 2015
Mastering brand advocacy in the digital age
In today’s digital age, peer-to-peer recommendations are one of the most powerful tools available in the modern marketing mix. Loyal brand...Loyalty
2nd Dec 2014
How (not) to lose friends and alienate people: Key rules of customer engagement
The subject of loyalty programmes is more topical than ever, with today’s brands falling over themselves to win customers and grow a loyal...Loyalty