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Adam Goran
Member Since: 30th Oct 2014
Adam Goran
Divisional Director for Customer Engagement Grass Roots Group
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8th Feb 2016

Could 2016 be the year banks become customer-centric?

Join MyCustomer for a breakfast briefing at Sketch, London on 15th March and discuss the challenges of digital disruption in the banking...
Engagement
26th Jul 2015

Customer feedback: If context is king, is the traditional survey the royal jester?

Today, it is widely accepted that the holy grail of successful customer engagement can only be achieved through delivering a truly...
Voice of the Customer
20th Jul 2015

Mastering brand advocacy in the digital age

In today’s digital age, peer-to-peer recommendations are one of the most powerful tools available in the modern marketing mix. Loyal brand...
Loyalty
2nd Dec 2014

How (not) to lose friends and alienate people: Key rules of customer engagement

The subject of loyalty programmes is more topical than ever, with today’s brands falling over themselves to win customers and grow a loyal...
Loyalty

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