Member Since: 10th Jun 2010
Adrian Swinscoe is a customer experience consultant and advisor, and has been growing and developing customer-focused large and small businesses for 20 years. He has previously worked with Shell, FT and The Economist Group as well as advising and consulting numerous other large organisations as well hundreds of smaller businesses to help them engage with their customers, build their customer retention and improve service.
He's a huge fan of organisations that do great things for their customers and their employees and a right-hand-man to those that want to achieve their own level of greatness.
He's also a lover of simplicity and advocate of the human touch with a bit of really useful technology thrown in.
Check out his blog: http://www.adrianswinscoe.com
His Forbes column: http://www.forbes.com/sites/adrianswinscoe/
Connect with him on LinkedIn: http://uk.linkedin.com/in/adrianswinscoe
and Twitter: http://twitter.com/adrianswinscoe
Consultant RARE Business
15th May 2019
How does the use of language influence the customer experience, and how can you ensure your organisation is speaking your customer's...
12th Feb 2019
Why should firms add a proactive element to their service strategy - and which brands are doing it well? Whilst proactive customer service...
16th Feb 2017
This is an updated extract from Adrian Swinscoe’s 2016 book, How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing ...
19th Jul 2016
When talking about customer service exploits, we often hear the same names coming up again and again. Names like Zappos, Southwest Airlines...
7th Oct 2010
Adrian Swinscoe examines why many businesses focus on 'bad profits' at the expense of customer delight – and what needs to be focused on to...