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Adrian Swinscoe
Adrian Swinscoe
Member Since: 10th Jun 2010
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Adrian Swinscoe is a customer experience consultant and advisor, and has been growing and developing customer-focused large and small businesses for 20 years. He has previously worked with Shell, FT and The Economist Group as well as advising and consulting numerous other large organisations as well hundreds of smaller businesses to help them engage with their customers, build their customer retention and improve service.

He's a huge fan of organisations that do great things for their customers and their employees and a right-hand-man to those that want to achieve their own level of greatness.

He's also a lover of simplicity and advocate of the human touch with a bit of really useful technology thrown in.

Check out his blog: http://www.adrianswinscoe.com

His Forbes column: http://www.forbes.com/sites/adrianswinscoe/

Connect with him on LinkedIn: http://uk.linkedin.com/in/adrianswinscoe

and Twitter: http://twitter.com/adrianswinscoe

Adrian Swinscoe
Consultant RARE Business
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15th May 2019

How to improve the customer experience by simplifying your language

How does the use of language influence the customer experience, and how can you ensure your organisation is speaking your customer's...
Engagement
12th Feb 2019

How six brands are using proactive service to improve CX - and how you can too

Why should firms add a proactive element to their service strategy - and which brands are doing it well? Whilst proactive customer service...
Channels
29th Jun 2017

Six examples of great proactive customer service

The following extract is an updated chapter from customer experience luminary, Adrian Swinscoe’s book How to Wow: 68 Effortless Ways to...
Channels
16th Feb 2017

How to identify the best organisational structure for your customers

This is an updated extract from Adrian Swinscoe’s 2016 book, How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing ...
Engagement
19th Jul 2016

This firm finds its service heroes in the most unlikely place

When talking about customer service exploits, we often hear the same names coming up again and again. Names like Zappos, Southwest Airlines...
Contact centres
7th Oct 2010

Customer strategy: How to cure 'hole in my bucket' syndrome

Adrian Swinscoe examines why many businesses focus on 'bad profits' at the expense of customer delight – and what needs to be focused on to...
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