Adrian Swinscoe is a customer experience consultant and advisor, and has been growing and developing customer-focused large and small businesses for 20 years. He has previously worked with Shell, FT and The Economist Group as well as advising and consulting numerous other large organisations as well hundreds of smaller businesses to help them engage with their customers, build their customer retention and improve service.

He's a huge fan of organisations that do great things for their customers and their employees and a right-hand-man to those that want to achieve their own level of greatness.

He's also a lover of simplicity and advocate of the human touch with a bit of really useful technology thrown in.

Check out his blog: http://www.adrianswinscoe.com

His Forbes column: http://www.forbes.com/sites/adrianswinscoe/

Connect with him on LinkedIn: http://uk.linkedin.com/in/adrianswinscoe

and Twitter: http://twitter.com/adrianswinscoe