AlexWillmott

Member Since: 17th Oct 2017

Bio

B2B and B2C Communications Consultant specialising in communications strategy, social media alignment, PR and internal communications. Massive fan of disruptor communications and story-led marketing.

Alex Willmott

Senior Communications Consultant Smith+Co

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29th Nov 2017

How leading brands build empathy into their CX - and how you can too

"Empathy is the most mysterious transaction that the human soul can have, and it's accessible to all of us, but we have to give ourselves...

Engagement

17th Nov 2017

How to adopt a value-led approach to handling a brand crisis

As a Communications and PR Consultant in B2C and B2C markets, I have always been conscious of what can happen when a poor customer...

Loyalty

18th Oct 2017

Lessons on brand values from sinners and saints

Another week, and another brand fails to live up to its values that promise so much. It seems that 2017 has picked up where 2016 left off...

Engagement

How leading brands build empathy into their CX - and how you can too

How to adopt a value-led approach to handling a brand crisis

Lessons on brand values from sinners and saints

Will Amazon have a customer experience crisis?

How Primark's digital shift could harm its CX

NPS is still the best CX metric we have!

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