Alex Willmott

Member Since: 17th Oct 2017
B2B and B2C Communications Consultant specialising in communications strategy, social media alignment, PR and internal communications. Massive fan of disruptor communications and story-led marketing.
Senior Communications Consultant Smith+Co
29th Nov 2017
How leading brands build empathy into their CX - and how you can too
"Empathy is the most mysterious transaction that the human soul can have, and it's accessible to all of us, but we have to give ourselves...
Engagement
17th Nov 2017
How to adopt a value-led approach to handling a brand crisis
As a Communications and PR Consultant in B2C and B2C markets, I have always been conscious of what can happen when a poor customer...
Loyalty
18th Oct 2017
Lessons on brand values from sinners and saints
Another week, and another brand fails to live up to its values that promise so much. It seems that 2017 has picked up where 2016 left off...
Engagement