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Alisha Lyndon
Member Since: 1st Sep 2017
Alisha Lyndon
MomentumABM
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2nd Mar 2018
Account-based marketing: How to sweat third party data for intent insights
Marketers will see a collapse of faith in third party intent data, as they quickly appreciate its limitations; however, there are ways to...
Data
5th Oct 2017
A day in the life of an account-based marketer
Today’s marketers have a dazzling array of skills, and have become experts in fields and platforms as diverse as analytics, social and...
Strategy
25th Sep 2017
Measuring account-based marketing success: Beyond traditional metrics
Account-based marketing offers an alternative to top-of-the-funnel marketing, and therefore requires a different set of metrics to monitor...
Data
