Member Since: 28th Nov 2015
Allen is the CMO of Synthesio, a long time AI and data nerd, and McKinsey and Forrester alum. He has held leadership roles at several start-ups, was CMO and co-founder of social marketing pioneer Offerpop (now Wyng), and also VP of marketing and innovation at OpenText. He has given talks on 4 continents, and is a graduate of WPI and the University of Virginia. In his spare time Allen enjoys beach time with his family, and plays a mean bass guitar.
24th Aug 2021
What is AI-enabled consumer intelligence (AICI) - and why should you care?
To say that these days it’s hard for brands to keep up with shifts in consumer behavior is an understatement. Over the past two decades,...Data
19th Jun 2014
Customer data: Why small is the new big - and what it means for marketing
I love the promise of Big Data. However, somewhere between the vision and making that vision a practical business reality, there's been a...Data