LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchPodcastsGlossaryBrand news
CX Leader of the Year 2022
2022 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
Andreas Pouros
Member Since: 10th Dec 2014
Andreas Pouros
COO Greenlight
  • Articles
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
26th May 2016

How important is Twitter as a marketing channel today?

Since Twitter was founded 10 years ago, it has completely changed the way we communicate and consume content: From Jack Dorsey’s first...
Technology
29th Oct 2015

Is marketing innovation the most sustainable reaction to the rise in data hacking?

The EU’s decision to replace its ‘Safe Harbour’ system, which allows over 4,000 companies to transfer personal data to the United States,...
Strategy
8th Jun 2015

How can retailers capitalise on YouTube’s click-to-shop button?

Last month, YouTube announced that it will be enabling consumers to buy products from within TrueView in-stream video ads . Enabling video...
Ecommerce
8th Mar 2013

Will Facebook's facelift please both users and advertisers?

Facebook banks on replicating mobile ad success with its News Feed redesign - however, conflict between user experience and driving more ad...
Technology
4th Feb 2013

How much more advertising can be added to Facebook until users revolt?

Facebook ad revenues are up, says Andreas Pouros – but is this aggressive advertising strategy posing a significant threat to the network’s...
Strategy
17th Sep 2012

Facebook to challenge Google in search market as both eye social search

Facebook could capture 50% of the global search market in just a few years, says Andreas Pouros - but Google and Facebook will both be...
Technology
7th Aug 2012

Does Facebook's ad revenue slowdown point to a mobile problem?

Andreas Pouros, COO at Greenlight , examines whether Facebook is failing to manage its mobile strategy. With Facebook’s inaugural results...
Strategy
16th Jan 2012

Social search is finally here - so how should you respond?

Andreas Pouros explains the impact of Google's imminent integration of Google+ into its search results - and why brands shouldn't ignore it...
Technology

Most read this week

Engagement
17th Mar 2023

Revealed: The 5 factors harming agent experience

by
Nicole Kyle
Any Answers comment Icon 1
Contact centre agent

Trending

Engagement
17th Mar 2023

Revealed: The 5 factors harming agent experience

by
Nicole Kyle
Any Answers comment Icon 1
Engagement
27th Sep 2016

Why NOW is the time to map your customer journey

by
Chris Ward
Any Answers comment Icon 8
Engagement
23rd Mar 2023

Have brands given up trying to improve CSAT?

by
Colin Shaw

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
Linked Twitter icon Linked Facebook icon Linked LinkedIn icon Linked Soundcloud icon
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2023 Sift
Sift