Andreas Pouros
Member Since: 10th Dec 2014
COO Greenlight
26th May 2016
How important is Twitter as a marketing channel today?
Since Twitter was founded 10 years ago, it has completely changed the way we communicate and consume content: From Jack Dorsey’s first...
Technology
29th Oct 2015
Is marketing innovation the most sustainable reaction to the rise in data hacking?
The EU’s decision to replace its ‘Safe Harbour’ system, which allows over 4,000 companies to transfer personal data to the United States,...
Strategy
8th Jun 2015
How can retailers capitalise on YouTube’s click-to-shop button?
Last month, YouTube announced that it will be enabling consumers to buy products from within TrueView in-stream video ads . Enabling video...
Ecommerce
8th Mar 2013
Will Facebook's facelift please both users and advertisers?
Facebook banks on replicating mobile ad success with its News Feed redesign - however, conflict between user experience and driving more ad...
Technology
4th Feb 2013
How much more advertising can be added to Facebook until users revolt?
Facebook ad revenues are up, says Andreas Pouros – but is this aggressive advertising strategy posing a significant threat to the network’s...
Strategy
17th Sep 2012
Facebook to challenge Google in search market as both eye social search
Facebook could capture 50% of the global search market in just a few years, says Andreas Pouros - but Google and Facebook will both be...
Technology
7th Aug 2012
Does Facebook's ad revenue slowdown point to a mobile problem?
Andreas Pouros, COO at Greenlight , examines whether Facebook is failing to manage its mobile strategy. With Facebook’s inaugural results...
Strategy
16th Jan 2012
Social search is finally here - so how should you respond?
Andreas Pouros explains the impact of Google's imminent integration of Google+ into its search results - and why brands shouldn't ignore it...
Technology