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andrewheriot
Member Since: 19th Aug 2013
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With more than 12 years experience in the CRM industry, Andrew joined Maximizer as a support engineer and has had key roles in the Support, Training and Solutions departments before leading the Services Team where he is responsible for support and services in the EMEA region as well as the training and certification of Maximizer Software Ltd’s Business Partner network.

Prior to joining Maximizer, Andrew gained a degree in Engineering and worked in the micro-electronics and clinical research fields, before joining the technical team of sales force automation vendor Tracker Software in 1997.

andrewheriot
Head Of Services EMEA Maximizer Software
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9th Feb 2015

Why and how to calculate your Customer Lifetime Value

Most businesses subscribe to the old adage ‘know your customers’ and take steps to at least have some idea of who their best customers are...
Blog
2nd Feb 2015

A big EU data protection storm is coming - are you ready?

Most business people involved in using customer data to market or sell directly via mail, SMS, social media messaging and other digital...
Blog
5th Jan 2015

2015: the year of the cloud

While 2014 has seen cloud computing reach critical mass as the major business technology trend, 2015 will be the year it fully establishes...
Blog
12th Nov 2014

Get to grips with evolving customer service

Customer service IS evolving – if anything, the online world is forcing us to take a long, hard look at our customer service processes and...
Blog
11th Aug 2014

Why IS customer retention so important?

Most of us have limited funds for large marketing efforts but there are opportunities for all of us to make the most of what we already...
Blog
14th Jul 2014

Five signs it's time to update your CRM

A well-functioning CRM system should allow you to access detailed prospect and customer information at any time, wherever you are, enabling...
Blog
16th Jun 2014

Essential guide to cloud CRM

A simple guide to choose the right CRM for your business Cloud CRM is everywhere – it’s reached a tipping point and has become fundamental...
Blog
8th May 2014

Dirty CRM data is like dirty fuel - 7 tips to avoid it

Dirty fuel causes the fuel injectors in your car to develop issues: failed emissions, surging and bucking various throttle loads, smoke...
Blog
31st Mar 2014

It's a CRM deployment jungle out there!

The top performing Sales representative from one of our Business Partners in South Africa sent over a few of his holiday photos last week...
Blog
24th Mar 2014

The future of CRM...

Let’s get something straight here… futurology is a dangerous business. The people who get it right go down in history as prescient geniuses...
Blog
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