Andrew began his career 11 years ago at Dennis Publishing working across the Men’s Lifestyle titles as a classified sales executive, moving onto display and online packages. He then spent 3 years at Yahoo! working across their search and display products. He was heavily involved in the commercial roll out of the Yahoo! DR ad network product in 2008, a merger of the Blue Lithium and Right Media technologies. He has always had a deep interest in the technology underpinning advertising, and has seen the term programmatic emerge as a catch all for automation. Andrew left Yahoo! in 2010 to join a fast growing ad personalisation start-up called Struq, where he led the sales team to great success with direct clients buying performance media. In 2013 he joined StrikeAd, which was the first mobile DSP, and has since worked to help expand the business into EMEA. StrikeAd was sold to Sizmek in 2015. Andrew has recently been appointed the UK MD for Sizmek.