Andy Green
Member Since: 7th Feb 2012
Director The Customer Framework
15th Mar 2017
Customer journey mapping vs process design: Do you know the difference?
Why are customer journey mapping and process design so important to the customer experience - and how do they differ? Andy Green explains...
Engagement
30th Apr 2012
Customer journey mapping and the social customer: The four implications to know
Andy Green explains how customer journey mapping principles apply to new channels like social and mobile - and why they mean that CJM has...
Engagement
11th Apr 2011
Seven marketing lessons we learned from Eddie Stobart
Andy Green looks at the brand legacy of the late Eddie Stobart, responsible for one of the UK's most idiosyncratic brands. Those in the...
Strategy