Hello nataliasuta7!
Thank you for your great comment, I subscribe to every word)
I would only add that it's a big trick to fix some problem with no asking. Companies also can have no idea that they shoud've fixed it by objective reasons. We're not telepaths:)
But this is on of the potentials why CX-function is demanded. CX can give those ideas proactively at least as hypothesis by CustDev techniques.
In a word: the more successfully CX-dep works in a company the more proactive approach that company has.
My answers
Hello nataliasuta7!
Thank you for your great comment, I subscribe to every word)
I would only add that it's a big trick to fix some problem with no asking. Companies also can have no idea that they shoud've fixed it by objective reasons. We're not telepaths:)
But this is on of the potentials why CX-function is demanded. CX can give those ideas proactively at least as hypothesis by CustDev techniques.
In a word: the more successfully CX-dep works in a company the more proactive approach that company has.