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Annika Björck
Annika B
Member Since: 9th Jun 2020
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Supporting CX professionals and C-level to be more successful by driving customer centric change is my zone of passion.

Feeling where an organisation is at and putting together the right CX strategy is my zone of genius.

As a mentor I stay in the background because I know that change has to come from inside of an organisation to be successful and long-lasting.

I bring together CX and business performance because I don't believe in flying blind.

I fight for respecting the needs of small and big humans because I firmly believe, that communicating at needs level is the zone for true understanding. 

Annika Björck
Mentor and knowledge sharer CX Heroes
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15th Jun 2020

The dangers of giving NPS goals to everyone in your business

If all your employees are using Net Promoter Score (NPS) as a measure of success, your business could be in trouble. This also applies to...
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