LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchPodcastsGlossaryBrand news
CX Leader of the Year 2022
2022 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
Annika Björck
Annika B
Member Since: 9th Jun 2020
LinkedIn
Website

Supporting CX professionals and C-level to be more successful by driving customer centric change is my zone of passion.

Feeling where an organisation is at and putting together the right CX strategy is my zone of genius.

As a mentor I stay in the background because I know that change has to come from inside of an organisation to be successful and long-lasting.

I bring together CX and business performance because I don't believe in flying blind.

I fight for respecting the needs of small and big humans because I firmly believe, that communicating at needs level is the zone for true understanding. 

Annika Björck
Mentor and knowledge sharer CX Heroes
  • Articles
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
15th Jun 2020

The dangers of giving NPS goals to everyone in your business

If all your employees are using Net Promoter Score (NPS) as a measure of success, your business could be in trouble. This also applies to...
Loyalty

Most read this week

Technology
31st Mar 2023

Disjointed digitisation damaging customer support

by
Rhys Fisher
Cartoon dog with a cone and bandaged leg

Trending

Technology
31st Mar 2023

Disjointed digitisation damaging customer support

by
Rhys Fisher
Voice of the Customer
29th Mar 2023

How Ticketmaster can improve customer experiences

by
Kerstin Young
Strategy
8th Feb 2012

CRM: What can Sainsbury’s tiger bread tale...

by
Natalie Steers
Any Answers comment Icon 2

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
Linked Twitter icon Linked Facebook icon Linked LinkedIn icon Linked Soundcloud icon
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2023 Sift
Sift