As Cowry’s Marketing Manager, April extols the virtues of behavioural economics to enhance customer experience.​

April holds a first class Honours degree in Psychology from the University of St Andrews, where she focussed on how evolutionary forces have shaped modern day behaviour and conducted research on facial perception.

Having worked some years to help clients with the planning and strategy behind their advertising spend, she returned to academia to acquire her master’s degree in Behaviour Change at UCL. Here, she wrote a thesis on how behavioural science could be used to enhance cyber security in the Internet of Things.