Augie Ray
Vice President Analyst Gartner Marketing practice
29th Jan 2021
How to prove CX programme ROI without treating customers as walking wallets
Among the challenges faced by customer experience (CX) leaders, particularly in a year as challenging as this, is to demonstrate the return...
Engagement
16th Mar 2020
Five ways customer experience leaders must respond to COVID-19
Customer experience (CX) is about knowing and responding to customer expectations and needs to improve customer satisfaction, loyalty, and...
Engagement