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Augie Ray
Member Since: 23rd Mar 2020
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Augie Ray
Vice President Analyst Gartner Marketing practice
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12th Apr 2021
The common mistakes that kill CX programmes in their infancy
Many companies have embraced the concept of customer experience (CX). However, relatively few organisations have achieved a mature, self-...
Engagement
29th Jan 2021
How to prove CX programme ROI without treating customers as walking wallets
Among the challenges faced by customer experience (CX) leaders, particularly in a year as challenging as this, is to demonstrate the return...
Engagement
16th Mar 2020
Five ways customer experience leaders must respond to COVID-19
Customer experience (CX) is about knowing and responding to customer expectations and needs to improve customer satisfaction, loyalty, and...
Engagement
