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Barley Laing
Image of Barley Laing, UK Managing Director at Melissa
Member Since: 7th Jan 2020
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Barley Laing joined Melissa in 2014 during an exciting expansion phase of the California headquartered company.

As UK Managing Director with 17 years of data industry experience, his role is focused on meeting the customer onboarding, data quality and compliance needs for organisations in the UK and worldwide.

The team that Barley heads at Melissa’s Canary Wharf office provides sales, data consultancy and technical support for their wide range of software solutions, which help businesses to achieve efficient data management and meet ID, Anti-Money Laundering (AML) and Know your Customer (KYC) requirements.

Under his leadership Melissa’s UK office has experienced strong growth during the last six years, with a 46% increase in annual turnover in 2019. Over this period he has significantly grown the UK client base, which includes: Creditsafe, MetaBank, Tranzfar, BAE Systems, Caterpillar, GSK, NHS, and the Foreign and Commonwealth Office.

Barley Laing
UK Managing Director Melissa
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1st Oct 2020

How to drive revenue during Black Friday

As we enter October, it’s time for marketers to concentrate on having a profitable festive season – something that’s even more crucial...
Blog
14th Sep 2020

Embrace eIDV as pandemic drives digitalisation

The pandemic is speeding up the process of digitalisation, with consumers increasingly worried about visiting the high street in the...
Blog
13th Aug 2020

Geocoding key to improve the customer experience

With the road ahead looking uncertain during the pandemic brands need to ensure they are doing all they can to deliver a standout customer...
Blog
3rd Aug 2020

How to increase your marketing budget by 25%

In a big data age many marketers have access to huge amounts of data from customers from an expanding number of touchpoints. This is great...
Blog
21st Jul 2020

Four ways clean customer data drives CRM success

If brands are serious about driving CRM success and delivering growth in the current challenging economic climate they must ensure they...
Blog
6th Jul 2020

Data cleansing – what you need to know

Because marketers rely so heavily on data for their CRM campaigns, data cleansing of customer databases is critical. The core benefits of...
Blog
22nd Jun 2020

During a crisis it’s vital all data is ‘good’

With the economy starting to ramp up again as the lockdown eases, it’s time for those that have not yet done so to look at how they can...
Blog
8th Jun 2020

Three key steps to deliver a single customer view

We all know the benefits of a single customer view (SCV) in providing a 360-view of customers to deliver better targeting, as well as...
Blog
21st May 2020

eCRM success starts with email verification

As most marketers recognise, email is a core communications channel, vital for generating engaging communications and revenue from their...
Blog
11th May 2020

How to meet customer needs during COVID-19

With the lockdown and a dramatic decline in visits to bricks and mortar stores, to survive and ideally grow brands are being been forced to...
Blog
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