Member Since: 7th Jan 2020
Barley Laing joined Melissa in 2014 during an exciting expansion phase of the California headquartered company.
As UK Managing Director with 17 years of data industry experience, his role is focused on meeting the customer onboarding, data quality and compliance needs for organisations in the UK and worldwide.
The team that Barley heads at Melissa’s Canary Wharf office provides sales, data consultancy and technical support for their wide range of software solutions, which help businesses to achieve efficient data management and meet ID, Anti-Money Laundering (AML) and Know your Customer (KYC) requirements.
Under his leadership Melissa’s UK office has experienced strong growth during the last six years, with a 46% increase in annual turnover in 2019. Over this period he has significantly grown the UK client base, which includes: Creditsafe, MetaBank, Tranzfar, BAE Systems, Caterpillar, GSK, NHS, and the Foreign and Commonwealth Office.
UK Managing Director Melissa
14th Sep 2020
The pandemic is speeding up the process of digitalisation, with consumers increasingly worried about visiting the high street in the...Blog
13th Aug 2020
With the road ahead looking uncertain during the pandemic brands need to ensure they are doing all they can to deliver a standout customer...Blog
3rd Aug 2020
In a big data age many marketers have access to huge amounts of data from customers from an expanding number of touchpoints. This is great...Blog
21st Jul 2020
If brands are serious about driving CRM success and delivering growth in the current challenging economic climate they must ensure they...Blog
6th Jul 2020
Because marketers rely so heavily on data for their CRM campaigns, data cleansing of customer databases is critical. The core benefits of...Blog
22nd Jun 2020
With the economy starting to ramp up again as the lockdown eases, it’s time for those that have not yet done so to look at how they can...Blog
8th Jun 2020
We all know the benefits of a single customer view (SCV) in providing a 360-view of customers to deliver better targeting, as well as...Blog
21st May 2020
As most marketers recognise, email is a core communications channel, vital for generating engaging communications and revenue from their...Blog
11th May 2020
With the lockdown and a dramatic decline in visits to bricks and mortar stores, to survive and ideally grow brands are being been forced to...Blog
17th Apr 2020
Gone are the days of filling out forms by hand with customer details – a relief for many brands. Technology has taken care of that, with...Blog