Billy Lyle
Member Since: 28th Nov 2015
12th Jul 2015
Harness your marketing data effectively or suffer CRM stagnation
CRM’s greatest strength is the rich data it pulls in. For some companies and marketers this is also CRM’s greatest weakness as they’re not...
CRM
3rd Mar 2015
Six ways the customer engagement dynamic is changing
Social CRM demonstrates why being all-business, all the time isn’t the best idea. Being business-like is good. But if your CRM strategy is...
Engagement