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Bobbie Andrews
Member Since: 26th May 2015
Blogger

Bobbie is Group Director for Innovation and Technology at Lick Creative, part of The Delta Group, a visual communications specialist.

Bobbie Andrews
Group Director for Innovation and Technology Lick Creative
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11th Dec 2015

‘Tis the Season to be Risky….

Walking down Oxford Street in December brings on all the usual Christmas emotions; joy at seeing the wonderful decorations, excitement at...
Blog
17th Nov 2015

What is it with technology?

What is it with technology? You get to work in the morning and by the time you’ve had time to add that fourth sugar to your morning coffee...
Blog
24th Sep 2015

Innovation for the sake of innovation

I was once asked in an interview if I was an innovative person and if I could provide an example. I regaled them with a tale of a team...
Blog
28th Jul 2015

Why should the consumer value exchange should lie at the heart of effective monitoring?

We are being watched. Throughout our day-to-day lives we are being monitored, and never more so than when out shopping. We’re not quite in...
Blog
26th May 2015

Absolute vs. comparative success in retail

We work in an industry where results are demanded instantly. A question I’m often asked is how do we measure success? Or more pertinently,...
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