Brian Plowman
Member Since: 8th Dec 2009
Director CostPerform Ltd
10th Sep 2012
Customer strategy: Using the downturn to reap rewards in the recovery
How can your organisation use these economically challenging times to provide a platform for future growth? Brian Plowman sets the scene...
Strategy
8th Jul 2010
The silent killer: Can successful CRM destroy your business?
How can a CRM strategy bring your business to its knees, even if all the traditional measures and outward signs point to it being a success...
CRM
7th Dec 2009
The focus for 2010: A better return on CRM
Brian Plowman outlines the three conundrums perplexing CRM - and how to solve them so that your CRM investment can deliver. MyCustomer.com’...
Sales performance
20th Mar 2008
Solving the mystery of customer lifetime value
Firms are increasingly understanding customer behaviour, but customer value can often remain a mystery. Brian Plowman attempts to demystify...
Voice of the Customer