Brian Solis

Member Since: 4th Aug 2016
Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, prominent blogger/writer, and keynote speaker. His new book X: The Experience When Business Meets Design helps companies build a new generation of experiential brands.
A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies and that enable businesses to adapt to new connected markets from the inside out.
Principal Analyst Altimeter, a Prophet company
16th Aug 2018
Why contact centres are set for a new era of collaboration
The traditional contact centre (Contact Centre 1.0) is a dated foundation for customer engagement in sales, service and support. So what...
Contact centres
8th Aug 2018
Human-centred CX: Uniting stakeholders across the enterprise
Customer experience is said to be a top business priority for most companies around the world. Many experts agree that investing in CX...
Management
15th Jun 2018
Brian Solis: Why it's time to humanise the mobile customer journey
Customers don’t just use smartphones to find and buy stuff, they use them to learn, analyse, and filter choices to make informed decisions...
Technology
4th May 2018
The past, present and future of AI in customer experience
You can credit IBM’s Watson for creating a platform for artificial intelligence integration into a multitude of business and customer-...
Engagement
18th Dec 2017
Why there has never been a better time to invest in digital transformation
Digital transformation is more than a buzzword, even though it has definitely achieved that status. In reality, digital transformation is...
Strategy
27th Oct 2017
How marketers should approach mobile micro-moments
We live in an era of mobile-first customer experiences. Yet customers don’t even think about being mobile first; they just connect as part...
Technology
10th Nov 2016
Experience design: How to design 'experience flows'
Last week, CX guru Brian Solis explained why customer journey mapping should mature into experience design . In this follow-up article,...
Engagement
4th Nov 2016
Why customer journey mapping must evolve into experience design
Customer journey mapping is all the rage in CX. In 2015, Salesforce declared that we entering an era “…of the Customer Journey” to help you...
Engagement