Bryony Thomas

Member Since: 4th Dec 2015
Columnist
Bryony Thomas is a powerful professional speaker on marketing, the multi-award winning author of Watertight Marketing and the founder of the UK’s only directory of quality-assured independent marketing consultants.
Whether in a conference keynote, a boardroom strategy session, or her public programme, Bryony cuts through the hype to show businesses how to make their marketing deliver long-term sales results. She has a truly refreshing, no-nonsense, style that makes her ideas click & stick.
To quote one reviewer on Amazon, Bryony Thomas is the author of “the book on marketing that makes sense of the rest”. Watertight Marketing (Panoma Press) brings together her extensive experience and many perspectives on marketing.
- She was managing telephone fundraising campaigns for the likes of Mind and Help the Aged at age 19.
- She was designing and running pan-European campaigns for Dell and Microsoft by age 24.
- She secured a role as divisional director of marketing in FTSE 100, Experian, by age 28.
As a self-funding student she took the role of telephone fundraising with ActionAid, within 3 months – aged just 19 – she was co-managing telephone fundraising campaigns for UK’s best-loved charities, alongside her ‘full time’ studies. By age 24 she was heading up the largest account at leading technology marketing agency Mason Zimbler – running integrated campaigns across Europe for the likes of IBM and Dell. If you ask nicely, she’ll tell you about the yellow trainers. Aged just 28, and with a CIM Diploma and an award-winning MBA under her belt, she secured the role of divisional director of marketing for FTSE 100 company, Experian.
In 2008, she started her journey to what is today the Watertight Marketing Methodology. First, building a six-figure marketing consultancy where she designed and delivered the 12-month marketing transformation programmes that she has now captured in her best-selling book – Watertight Marketing. Support in implementing the methodology is available via the 12-month Marketing Masterplan programme, or through an in-house marketing transformation engagement delivered by a proven marketer in the Watertight Marketing Expert Community.
Speaker, Author & Founder Watertight Marketing
18th Aug 2016
How can marketers work more effectively with sales?
As a Chartered Marketer, the definition I have of marketing in my head is: ‘the process of taking your goods and services to market’. That’...
Strategy
22nd Jun 2016
How do your non-marketing interactions affect your marketing performance?
So much time, energy, and money goes into crafting perfect marketing communications… all those blog posts, email newsletters, web pages,...
Strategy
29th Apr 2016
Three critical value exchanges that build a long-term customer relationship
Many businesses are focused on financial return on investment (ROI) as the key metric on which to judge the success of marketing. It’s a...
Strategy
24th Feb 2016
Does the way you reward your sales team undermine your marketing effectiveness?
In businesses where there are distinct and separate sales and marketing functions, there’s often a tension. This is particularly true where...
Sales performance
20th Jan 2016
Meet your 2016 sales goals by turning your marketing outside-in
Ah, a fresh New Year lays out like a blank sheet of paper ahead of us. I can’t be the only one to have set out some pretty hefty goals for...
Strategy
14th Dec 2015
Have marketers been pressing the right buttons in 2015?
What I’ve seen in terms of trends in marketing in 2015, is what I see every year, if I’m honest. That is, what’s celebrated as new and...
Technology
15th Aug 2011
Six ways to find the hole in your marketing bucket
Bryony Thomas lists the six questions brands should ask themselves to up profits without needing to outlay any cash in generating a single...
Strategy
7th Mar 2011
Up in smoke: How to avoid tactic burn in marketing
Bryony Thomas advises how to avoid the phenomenon of tactic burn when businesses go from one marketing tactic to another without ever...
Strategy