Bryony Thomas

Member Since: 4th Dec 2015
Columnist
Bryony Thomas is a powerful professional speaker on marketing, the multi-award winning author of Watertight Marketing and the founder of the UK’s only directory of quality-assured independent marketing consultants.
Whether in a conference keynote, a boardroom strategy session, or her public programme, Bryony cuts through the hype to show businesses how to make their marketing deliver long-term sales results. She has a truly refreshing, no-nonsense, style that makes her ideas click & stick.
To quote one reviewer on Amazon, Bryony Thomas is the author of “the book on marketing that makes sense of the rest”. Watertight Marketing (Panoma Press) brings together her extensive experience and many perspectives on marketing.
- She was managing telephone fundraising campaigns for the likes of Mind and Help the Aged at age 19.
- She was designing and running pan-European campaigns for Dell and Microsoft by age 24.
- She secured a role as divisional director of marketing in FTSE 100, Experian, by age 28.
As a self-funding student she took the role of telephone fundraising with ActionAid, within 3 months – aged just 19 – she was co-managing telephone fundraising campaigns for UK’s best-loved charities, alongside her ‘full time’ studies. By age 24 she was heading up the largest account at leading technology marketing agency Mason Zimbler – running integrated campaigns across Europe for the likes of IBM and Dell. If you ask nicely, she’ll tell you about the yellow trainers. Aged just 28, and with a CIM Diploma and an award-winning MBA under her belt, she secured the role of divisional director of marketing for FTSE 100 company, Experian.
In 2008, she started her journey to what is today the Watertight Marketing Methodology. First, building a six-figure marketing consultancy where she designed and delivered the 12-month marketing transformation programmes that she has now captured in her best-selling book – Watertight Marketing. Support in implementing the methodology is available via the 12-month Marketing Masterplan programme, or through an in-house marketing transformation engagement delivered by a proven marketer in the Watertight Marketing Expert Community.
Speaker, Author & Founder Watertight Marketing
My answers
Hi Peter, good to have some research to back up the common sense. I wonder how much that would go up in bringing service into the mix too... after all, it is one journey.
Hi John, thanks for your comments. It irritates me a bit when service gets left out. We all talk so much about being 'customer focused' and then seem to leave customer service out of these discussions. I completely agree on remuneration. I think it's more to do with the time horizons that are rewarded, than on the rewards themselves, I talked about exactly that in this previous article: https://www.mycustomer.com/selling/sales-performance/does-the-way-you-re....
Getting non-marketers on board is actually much easier when you take this approach. I would replace your traditional labels, I would supplement them with the addition of the 'cause' label alongside to always set the metric in context. It can certainly be a challenge to get this more holistic approach in place, but the effort of cross-departmental reporting and common terminology & meaning pays dividends!