Back in 2003 I led the development of an Enterprise Vendor Relationship Management solution which attempted, from a corporate perspective, to invert the CRM relationship. The product created ways to aggregate all the different vendor touch points within the company, track commitments and key contract terms and dates, and change the playing field from largely savvy sales people selling to unsophisticated buyers who have little to no information.
It has continued to seem as though there is something there in this idea, and perhaps it's time is really coming?
My answers
Back in 2003 I led the development of an Enterprise Vendor Relationship Management solution which attempted, from a corporate perspective, to invert the CRM relationship. The product created ways to aggregate all the different vendor touch points within the company, track commitments and key contract terms and dates, and change the playing field from largely savvy sales people selling to unsophisticated buyers who have little to no information.
It has continued to seem as though there is something there in this idea, and perhaps it's time is really coming?