LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchWebinarsPodcastsGlossaryBrand news
CX Leader of the Year 2022
Enter 2022 award2021 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
Caroline Wilson
Member Since: 28th Nov 2015
Caroline Wilson
  • Articles
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
10th Apr 2015

What is preventing so many brands from adopting marketing automation?

In research, TFM&A (2014) identified that there were five main benefits to marketing automation: personalisation, campaign management,...
Technology
19th Mar 2015

Does your business need CRM or marketing automation or both?

Whilst most of us are now familiar with CRM (customer relationship management) systems, marketing automation is a relatively new approach...
CRM

Most read this week

Contact centres
10th Jan 2013

Customer service in 2013: Your challenge checklist

by
Neil Davey

Trending

Contact centres
10th Jan 2013

Customer service in 2013: Your challenge checklist

by
Neil Davey
Technology
1st Jun 2005

Case study: Prudential creates a single view of...

by
MyCustomer Newsdesk
Loyalty
27th May 2020

Perceived value is key to CX - can it be measured?

by
Seth Grimes
Any Answers comment Icon 2

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2022 Sift
Sift