Caroline Wilson
Member Since: 28th Nov 2015
10th Apr 2015
What is preventing so many brands from adopting marketing automation?
In research, TFM&A (2014) identified that there were five main benefits to marketing automation: personalisation, campaign management,...
Technology
19th Mar 2015
Does your business need CRM or marketing automation or both?
Whilst most of us are now familiar with CRM (customer relationship management) systems, marketing automation is a relatively new approach...
CRM