LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchPodcastsGlossaryBrand news
CX Leader of the Year 2023
2022 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
Casey Williams
Member Since: 28th Nov 2015
Casey Williams
  • Articles
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
22nd Aug 2012

Can B2B marketing be creative?

B2B creativity is greatly outshined by its B2C counterpart but is creative marketing in B2B a myth? Casey Williams investigates. Let's face...
Channels

Most read this week

Loyalty
1st Jun 2023

Elevating LGBTQ+ customer and employee experiences

by
Meg Coates
Any Answers comment Icon 2
Rainbow on recycled paper craft background effect

Trending

Loyalty
1st Jun 2023

Elevating LGBTQ+ customer and employee experiences

by
Meg Coates
Any Answers comment Icon 2
Voice of the Customer
2nd Jun 2023

How CX can impact the buying journey

by
Martyn Lewis
Management
11th Feb 2013

6 steps to monitoring your customer service

by
Steve Rosier
Any Answers comment Icon 21

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
Linked Twitter icon Linked Facebook icon Linked LinkedIn icon Linked Soundcloud icon
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2023 Sift
Sift