Chaman Maharaj is the Founder and Director at Being Human, a human-centered Customer Experience advisory in South Africa - a global thought leader on Customer Experience, a Customer Experience Specialist (CXS)™, Certified Customer Experience Professional (CCXP)™, author, blogger, and contributor on cxpa.org, customerthink.com, mycustomer.com, and cxm.co.uk, and volunteer at AFRICANISM | CX.