I'm Chantel Botha, the author of "The Customer Journey Mapping Field Guide" and the founder of BrandLove.

I help business leaders to empower their teams to live their brand proudly.

I am passionate about closing the gap between what a brand promises and delivers in reality. Employees are often the moment of truth in customers' experiences with a brand. Over the last 15 years, I have perfected the recipe to turn ordinary employees into Brand Warriors.

I am a computer scientist and mathematician by education, but I realized mid-career that the human operating system intrigues me more than systems code.

My mission is to unlock the genius in people.

I envision a world where leaders are confident to lead their brands proudly, and employees are excited to represent their brands with care and confidence. I want to create workplaces where employees switch from autopilot to fully engaged. They know the experience they need to deliver to be "on-brand" and precisely how to deliver that experience.