Member Since: 31st Aug 2016
Chloë has been working in direct marketing since 2001, originally getting a job in retail banking marketing at Barclays after her history degree at Oxford. Next she worked at UK mail order and high street business Past Times as their Direct Communications Manager – looking after the instore loyalty program, the catalogue mailings, and email marketing.
After Past Times went into administration in Christmas 2005 (not her fault she assures us!), she was very lucky to get a job as Head of eCommerce at mail order consultancy Ardington. There she brought several estabilished mail order businesses into the internet age – launching multiple websites, endless first ever email campaigns, as well as Google Adwords and affiliate marketing. That role was highly successful and after less than a year turned into a marketing agency all of its own.
The agency cycled through many different approaches and models over the years, enabling Chloë to cut her teeth in B2B marketing and sales as well as learn a great deal more about retail and eCommerce whilst working with everyone from high street retailers to pure play online startups.
In 2012 Chloë realised her future was in helping eCommerce businesses work out what marketing they should be doing – and that trying to do this whilst also flogging Google Adwords services wasn’t the best way forwards! And so eCommerce MasterPlan was born allowing her to focus on bringing better eCommerce business strategies and marketing to the world.
Having launched the business in Oxford, Chloë moved back to her home town in Cornwall in 2013 and can now frequently be found on First Great Western trains heading in and out of London!
Author and podcast host eCommerce MasterPlan
9th Dec 2016
If you want to understand more about the Customer MasterPlan model be sure to read the first blog in this series: The customer masterplan:...Ecommerce
4th Nov 2016
Over the last few years I’ve been involved in both B2B and B2C marketing. It has always amazed me how there are common theories and methods...Ecommerce