Chris Costello is Senior Director of Marketing Research at Kenshoo, the global leader in agile marketing. Brands, agencies and developers use the Kenshoo Infinity Suite to direct nearly £220 billion in annualised client sales revenue through social, search, mobile, and display advertising. In his role at Kenshoo, Chris helps to empower marketers with better and more insightful data about paid search, social media, and other forms of online advertising. Before Kenshoo he has held positions in web analytics, search marketing and agency analytics at RollingStone.com, Performics and Havas Media.