Chris Ward

Member Since: 7th Jan 2014

Bio

Chris is Editor of MyCustomer. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News. He joined MyCustomer in 2014.

Chris Ward

Contributor MyCustomer

28th Oct 2022

Will Elon Musk's Twitter takeover kill the platform as a customer service channel?

Elon Musk has finally completed his $44bn acquisition of Twitter. Speculation has run wild in recent months as the deal appeared to be...

Channels

14th Jul 2022

What are the top CX accreditations and what do you gain from them?

In MyCustomer’s 2022 research into the evolution of CX leadership, respondents were asked the question, ‘What CX qualification do you have...

Management

30th Jun 2022

What are ‘seamless’ customer experiences? Watch our roundtable debate to find out

According to a Wunderman Thompson study, 42% of customers now value a seamless experience as their “top expectation” when interacting with...

Channels

30th Jun 2022

CX Leader of the Year 2022: It could be you!

Entries for MyCustomer's CX Leader of the Year 2022 competition are rolling in - but there's still plenty of time for YOU to enter. CX...

Engagement

26th Apr 2022

2022 CX Leader Sessions kicks off with roundtable discussion about emotion

A prized panel of industry experts and organisational CX leaders hosted the inaugural live talk to kick off MyCustomer’s CX Leader Sessions...

Voice of the Customer

7th Apr 2022

Snubbed! Over half of customer interactions are ignored by brands on messaging apps

A study from Sinch has found that 53% of consumers have been ignored by brands via messaging apps or social media channels over the last 12...

Channels

31st Mar 2022

How do you ensure expertise in every customer service interaction?

According to a ContactBabel study , the average call length handled by UK contact centres is now 6 minutes 33 seconds, a rise of 79% since...

Management

30th Mar 2022

Customer service leaders turn to gig economy to combat Great Resignation

The Great Resignation is causing innumerable staffing challenges for customer service and CX leaders, according to a new study from...

Management

24th Mar 2022

Why the second wave of CRM adoption is so important to CX strategies

CRM has experienced its fair share of detractors over the years. It’s over 15 years since Seth Godin caused a ripple of hysteria among the...

CRM

15th Mar 2022

Can terrible customer service be transformed by a rebrand?

Hermes has announced it will be changing its name and undergoing a major rebrand in a bid to counter its sliding reputation amid “...

Strategy

Will Elon Musk's Twitter takeover kill the platform as a customer service channel?

What are the top CX accreditations and what do you gain from them?

What are ‘seamless’ customer experiences? Watch our roundtable debate to find out

CX Leader of the Year 2022: It could be you!

2022 CX Leader Sessions kicks off with roundtable discussion about emotion

Snubbed! Over half of customer interactions are ignored by brands on messaging apps

How do you ensure expertise in every customer service interaction?

Customer service leaders turn to gig economy to combat Great Resignation

Why the second wave of CRM adoption is so important to CX strategies

Can terrible customer service be transformed by a rebrand?

Have brands given up trying to improve CSAT?

Revealed: The 5 factors harming agent experience

Infographic: Curation for content marketing

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