Chris Ward

Member Since: 7th Jan 2014

Bio

Chris is Editor of MyCustomer. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News. He joined MyCustomer in 2014.

Chris Ward

Editor MyCustomer

2nd Apr 2020

New research reveals the benefits of long-term CX leadership

A new research report from MyCustomer and Confirmit, Rise of the customer experience leader - a global research study revealing the skills...

Voice of the Customer

19th Mar 2020

COVID-19 causing major backlash against travel sector service teams

One of the most publicised sectors to first feel the full shock of the coronavirus’s effect on the economy has been the travel industry,...

Contact centres

17th Mar 2020

Does nudge theory work in customer experience?

Originally popularised by the behavioural economist Richard Thaler, nudge theory’s most high-profile proponent is arguably the UK...

Channels

11th Mar 2020

Webinar: Why customer journey orchestration should be your biggest 2020 CX goal

A huge part of any customer experience programme is establishing the pathways customers are taking in order to interact with your business...

Channels

28th Feb 2020

Customer journey mapping: How to drive daily action from your insights

Journey maps help paint a picture of what your customers experience when they interact with you – their user journey with your brand, their...

Voice of the Customer

26th Feb 2020

What Yorkshire Tea's Twitter row reveals about the skills required by social media service staff

Friday 21st February should’ve been a relatively quiet day for the employees responsible for the Yorkshire Tea Twitter feed. And then this...

Channels

25th Feb 2020

Empty chairs and experience labs: How do you ensure your customers are represented in the boardroom?

There’s a tale that arose during Jeff Bezo’s early days as Amazon CEO. It may be apocryphal, but the sentiment remains. “Bezos left a...

Voice of the Customer

10th Feb 2020

If CRM can't enable great customer experiences, what can?

On 16th January, a press release dropped from representatives of the ‘Platform of Independents’. Led by Segment co-founder and CEO Peter...

CRM

30th Jan 2020

Climate change and CX: How can you help customers with their eco-anxiety?

Heather Sarno describes how the pressure of the climate crisis reached a tipping point after her son Jack was born, in 2019, and she found...

Engagement

24th Jan 2020

Customer satisfaction levels “lowest in 5 years”

The Institute of Customer Service has revealed the findings of its latest UK Customer Satisfaction Index (UKCSI), with levels dropping for...

Management

New research reveals the benefits of long-term CX leadership

COVID-19 causing major backlash against travel sector service teams

Does nudge theory work in customer experience?

Webinar: Why customer journey orchestration should be your biggest 2020 CX goal

Customer journey mapping: How to drive daily action from your insights

What Yorkshire Tea's Twitter row reveals about the skills required by social media service staff

Empty chairs and experience labs: How do you ensure your customers are represented in the boardroom?

If CRM can't enable great customer experiences, what can?

Climate change and CX: How can you help customers with their eco-anxiety?

Customer satisfaction levels “lowest in 5 years”

How Apple uses psychology to develop experiences

COVID-19 sends customer support tickets soaring

Google snaps up social media marketing firm...

Latest resources