Member Since: 7th Jan 2014
Chris is Editor of MyCustomer. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News. He joined MyCustomer in 2014.
Editor
MyCustomer
3rd Dec 2018
What trends and developments have characterised the marketing landscape in the last 12 months? It may seem trite but it’s hard to look back...
22nd Nov 2018
They don’t drink, they don’t smoke, they don’t have sex and they don’t eat junk food. Generation Z, according to many reports , are the...
16th Nov 2018
What role can a CDP play in unifying customer data, and ultimately, customer experiences? Elon Musk may have lost his way down some dark...
31st Oct 2018
CRM remains a key priority at c-suite level. But with many CRM initiatives failing to deliver the expected results, how should you approach...
29th Oct 2018
“CDP”. Just another acronym for marketers and CX leaders to digest, or a genuine technology solution to halt your data despair? We examine...
25th Oct 2018
We combined forces with former head of CX at Sainsbury’s, Clare Muscutt and InMoment’s director of CX strategy, Simon Fraser to discuss the...
19th Oct 2018
DSV's head of customer experience explains the impact a customer feedback programme can have on an organisation's corporate culture. As a...
1st Oct 2018
Numerous studies highlight the irrefutable link between customer experience and employee engagement. So what drives an engaged workforce?...
28th Sep 2018
The likes of Siri, Alexa and OK Google are profoundly changing our expectations of voice and speech recognition technology in the contact...
20th Sep 2018
A Canadian company hired by the Vote Leave campaign group to help influence the outcome of Brexit has become the first to be served a...