Member Since: 7th Jan 2014
Chris is Editor of MyCustomer. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News. He joined MyCustomer in 2014.
Editor
MyCustomer
1st Aug 2018
According to new research, many marketing departments are awash with vast quantities of data, yet marketers don't know what to do with it...
26th Jul 2018
Research from MyCustomer and Quadient reveals that the practice of customer journey mapping is having a significantly positive effect on...
24th Jul 2018
Aegon's head of customer experience about how a new process of real-time, closed loop feedback has transformed the way the business acts on...
18th Jul 2018
The big tech vendors have been busy reframing their CRM solutions to reflect their clients' desire to improve customer experiences. This...
9th Jul 2018
River Island's head of customer experience explains how the retailer measures, monitors and maps its customer journeys - and how this has...
2nd Jul 2018
Anita Cameron has worked in the contact centre at Center Parcs – the UK’s leading holiday village brand – for 25 years. She still remembers...
7th Jun 2018
Wiraya’s annual Barometer report suggests CRM continues to be under-utilised by a large number of organisations. It’s over 15 years since...
18th May 2018
What is the difference between sales coaching and sales training? And how can sales leaders best coach their staff? Best-selling author and...
16th May 2018
In advance of the Gartner Customer Experience & Technologies Summit in London on 24-25 May, we talk to Gartner’s global research...
10th May 2018
We examine some of the repermissioning emails being sent out in the build-up to GDPR , and how different approaches are being adopted to...