Member Since: 21st Jun 2018
Chris founded Verbal Identity in 2010. He works directly with CEOs and CMOs to define their brand’s strategic vision for the next 5 years and beyond. Since founding Verbal Identity, he’s worked with some of Britain’s best-loved luxury brands, as well as the world’s largest brewer and America’s biggest car company.
Chris’s approach to defining brands helped Hunter Boot generate consistent double-digit growth following their relaunch in 2014, and recently he developed the brand strategy for Belstaff, which led to its successful acquisition in 2017.
Previously, Chris ran a project-based advertising agency for 10 years working with clients including Sky, Unilever, EMAP, Harry Winston, Selfridges and Ocado. Before that, he was an award-winning copywriter for Saatchi and Saatchi, BBH, Leagas Delaney, RKCR and Mother. He takes occasional NED positions on client boards, most recently with VOTARY, the successful new skincare brand. Outside of work, he has contributed to The Sunday Times and a leading luxury magazine, and his screenplay won Best Film at the Barcelona Film Festival.