Chris Ford
Member Since: 28th Nov 2015
8th Jun 2012
Digital marketing: No-one expects the Spanish inquisition!
Chris Ford shares some experiences of “fear, surprise and ruthless efficiency” in the world of digital marketing. It seems that - even in...
Strategy
5th Dec 2011
Advocacy 2.0: It's time to listen to the voices
How do you get advocates and what do you do with them, aside from hoping they generate you extra business through their passion for your...
Strategy
11th May 2011
Customer loyalty: Creating your own Grand Design
Whether you’re creating a new loyalty scheme or thinking about how you can change your website to enhance the customer experience, you know...
Loyalty
27th Jul 2009
Predicting future behaviour
Many firms use automated data to try to get to know their customer but still end up being estranged from them due to disconnected processes...
Sales performance