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Chris Ford
Member Since: 28th Nov 2015
Chris Ford
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8th Jun 2012

Digital marketing: No-one expects the Spanish inquisition!

Chris Ford shares some experiences of “fear, surprise and ruthless efficiency” in the world of digital marketing. It seems that - even in...
Strategy
5th Dec 2011

Advocacy 2.0: It's time to listen to the voices

How do you get advocates and what do you do with them, aside from hoping they generate you extra business through their passion for your...
Strategy
11th May 2011

Customer loyalty: Creating your own Grand Design

Whether you’re creating a new loyalty scheme or thinking about how you can change your website to enhance the customer experience, you know...
Loyalty
27th Jul 2009

Predicting future behaviour

Many firms use automated data to try to get to know their customer but still end up being estranged from them due to disconnected processes...
Sales performance

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