LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchPodcastsGlossaryBrand news
CX Leader of the Year 2023
2022 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
Christopher Brooks
Christopher Brooks headshot
Member Since: 18th Sep 2018
Twitter
LinkedIn
Website

I am a global customer experience specialist with an agency, client and consultancy background. I working with international companies committed to customer betterment through customer centric transformation. Since 2010 I have led Lexden CX, the international customer experience company with a high pedigree of experienced consultants spread across the globe. We focus on delivering sustainable customer centric change using our successful 3CXM model. In everything I do I look to the outcome as the goal rather than the challenge to overcome or fix. With this in mind we help brands attract and retain happier customers. Skills include:

Customer Centric Transformation programmes | Customer Value Proposition design and development | Customer Insight Listening and Democratisation | Voice of The Customer programme search, select and set up | Customer Centric Mindset training | Full Customer Experience tool kit  design and coaching | Senior leader Customer Centric mentoring. 

In addition, I am the founder of the CX4Good volunteer programme The Customer Experience World Games, host of the Customer Experience Superheroes & the ECXO Experience the Difference podcast series. I gust lecture at the International University of Monaco, judge at several UK and US CX awards ceremonies and am a regular contributor to CX and CS publications. 

Christopher Brooks
Managing Director UK Lexden
  • Articles
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
29th Aug 2023

How OneHealth by AXA uses CX as a key differentiator

Hi Aleena, and welcome to the CX Leader Series. You have the perfect title for this leadership interview so we're very excited to meet you...
Management
20th Jul 2023

Book review: From Impressed to Obsessed by Jon Picoult

Lexden brought the CX Book Club back to life in early 2023, providing a platform for enthusiastic individuals to gather and dive deep into...
Management
17th Nov 2022

How Spring has improved customer feedback to take the stress out of homebuying

As part of our CX leaders interview series, we spoke to Lauren Harding , the head of customer experience at Spring - a homebuying service...
Engagement
19th Jan 2022

How digital transformation and CX turned GBM into a unicorn

As one of Mexico's leading investment banks, GBM plays a huge role in providing investment services to corporations and individuals across...
Engagement
22nd Jan 2021

How Hitachi Capital UK has empowered and engaged its service staff during COVID

Hitachi Capital Consumer Finance is one of the leading retail point-of-sale finance providers in the UK, supporting over 3,200 retail...
Voice of the Customer
27th Nov 2020

Lessons in treating customers with fairness and understanding from Exclusive Law Group

One of the many consequences of the global pandemic has been the number of anxious, stressed and emotional customers that those working in...
Engagement
21st Apr 2020

How Yorkshire Building Society is using customer journey mapping to improve CX

When MyCustomer surveyed 250 CX professionals in 2018, it found that 67% undertake some form of journey mapping – with 85% reporting that...
Voice of the Customer
4th Feb 2020

Lessons in delivering luxurious, consistent customer experiences from Marriott International

There are few industries where the minutae of a customers' end-to-end journey is under the microscope like it is in the luxury travel...
Voice of the Customer
29th Nov 2019

How SmartestEnergy puts the spark into B2B customer experience

When it launched in 2001 in the UK, SmartestEnergy was labelled a 'next generation' energy company, rapidly expanding to become one of the...
Voice of the Customer
18th Oct 2019

How did ABANCA cultivate a new culture to become a "customer" bank?

ABANCA operates in Spain with a network of 627 personal and 45 business banking branches accounting for more than two million customers and...
Management
  • Show more

Most read this week

Management
20th Sep 2023

Help internal customers look after external ones

by
Stephanie Edwards
Any Answers comment Icon 2
People holding hands

Trending

Management
20th Sep 2023

Help internal customers look after external ones

by
Stephanie Edwards
Any Answers comment Icon 2
Technology
21st Sep 2023

Why AI won’t threaten personalisation

by
Mary Nelson
Engagement
1st Oct 2019

The CX thought experiment that CEOs must conduct

by
Steven Keith

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
Linked Twitter icon Linked Facebook icon Linked LinkedIn icon Linked Soundcloud icon
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2023 Sift
Sift