Member Since: 18th Sep 2018
I am a customer strategist with agency, client and consultancy experience working with companies across Europe mainly in financial services but as varied as utilities to hospitality. Lexden, the company I lead, has been dedicated to the 'customer first, profits follow' vision I have always subscribed to. We aim to drive more from the marketing budget.
In everything I do I look to the outcome as the goal rather than the challenge to overcome or fix. With this in mind we help brands attract and retain happier customers. Ability to distill insight to a single customer level and optimise across the entire organisation.
Skills include: Customer Value Proposition design and delivery | Customer Experience Programmes design and delivery | Customer Insight and Optimisation | Customer profiling and segmentation | Marketing Effectiveness Planning | Marketing agency pitch and planning firepower | Drive Customer Acquisition and Retention strategies | Marketing function establishment and restructures | Interim Customer Value Propositions, Experience and Marketing Director | Translating under utilised customer insight into commercially viable marketing assets | Customer experience mentoring | Brand and Communication Campaign planning | Applied across full marketing mix including digital channels
Also the creator of @VexVox and @Fondfox - a new breed of customer activism - providing companies with competitive intelligence regarding customer experience issues to exploit.