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Christopher Evans
Member Since: 1st Dec 2015
Christopher Evans
Director Collinson Group
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11th Mar 2016

Starbucks stirs up its loyalty programme – but what can we learn?

The concept of customer brand loyalty has become increasingly complex in recent years, largely due to the continuous evolution of...
Loyalty
25th Nov 2015

Digital disruption in finance: How to understand your online tribes and respond

PayPal, TransferWise, Zopa, Fidor – nimble digital brands are radically disrupting financial services. Whilst traditional banks are...
Strategy

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