Member Since: 13th Jul 2011
Claire helps organisations drive shareholder value by delivering better experiences for customers, employees and partners.
A globally recognised Customer Experience and Customer Success expert with >20 years experience driving innovation in use of insights, behavioural economics and technology to empower decision making and accountability across the enterprise.
Working as both a consultant and inhouse leader, Claire has lead companies to empower everyone to be accountable for improvement, motivate individuals to do something differently and predict/monitor business impact.
Founder Sporton Consulting
26th May 2020
Customer experience is always important, but it is times like these where really understanding your customers is of paramount importance...Voice of the Customer
25th Jan 2019
Staff hold many valuable insights into the customer experience. So here are some tips on how to gather Voice of the Customer through your...Voice of the Customer
12th Sep 2018
While Nudge Theory can be used to drive change from customer experience management programmes, it is easy to mis-use it to ‘twist’ customer...Engagement
3rd Aug 2018
Business-to-business organisations shouldn't just replicate the customer experience programmes of business-to-consumer organisations, as...Engagement
15th Sep 2017
Today’s customers come in all guises, and organisations beyond the consumer heartland of customer experience are beginning to realise this...Voice of the Customer
25th Nov 2016
Virtually every business now has a line in its mission statement declaring its commitment to being a customer-centric company. “We put the...Voice of the Customer
8th Jul 2016
A well-designed and executed Voice of the Customer programme is at the heart of any customer experience endeavour. But a VoC programme does...Voice of the Customer
6th May 2016
We’re all aware of the quick wins available in the early stages of a Voice of the Customer (VoC) programme, and of the benefits of closing...Voice of the Customer
4th Oct 2015
The ultimate aim of any Voice of the Customer programme must be to take action. As CX professionals, we need to ensure that we’re...Voice of the Customer