Claire Sporton

Member Since: 13th Jul 2011
Claire helps organisations drive shareholder value by delivering better experiences for customers, employees and partners.
A globally recognised Customer Experience and Customer Success expert with >20 years experience driving innovation in use of insights, behavioural economics and technology to empower decision making and accountability across the enterprise.
Working as both a consultant and in-house leader, Claire has lead companies to empower everyone to be accountable for improvement, motivate individuals to do something differently and predict/monitor business impact.
CX Innovation and Consulting OCX Cognition
6th May 2016
What happened next? Understanding the real purpose of long-term VoC strategies
We’re all aware of the quick wins available in the early stages of a Voice of the Customer (VoC) programme, and of the benefits of closing...
Voice of the Customer
4th Oct 2015
How do you determine best next steps from a Voice of the Customer project?
The ultimate aim of any Voice of the Customer programme must be to take action. As CX professionals, we need to ensure that we’re...
Voice of the Customer
14th Aug 2015
Robust, relevant, prioritised: How to design a Voice of the Customer programme effectively
Vision and long-term strategy are critical to the success of a Voice of the Customer programme – maximising the ability to drive business...
Voice of the Customer
10th Jul 2015
How to secure executive support for your VoC programme
At a basic level, most companies understand that a Voice of the Customer (VoC) programme can broadly be seen as 'A Good Thing'. However, it...
Voice of the Customer
14th Oct 2014
Feedback programmes: Three ways to be more proactive about regulatory compliance
The increasingly strict regulations regarding compliance and fair treatment of customers across many industries – financial services,...
Voice of the Customer
23rd Apr 2014
Feedback is an experience too: How to make your surveys engaging!
How many times this week have you been invited to provide feedback by a company you’ve recently bought from? As Voice of the Customer...
Voice of the Customer
5th Jul 2013
Five ways to use VoC to engage both employees and customers
The idea that engaged employees leads to engaged customers is hardly rocket science. Anybody who’s been on the receiving end of a retail...
Voice of the Customer
9th Nov 2012
Voice of the Customer: Integration with other data systems in five steps
To operationalise insight, businesses must integrate their VoC programme with data from other business systems. Claire Sporton outlines...
Voice of the Customer
10th Aug 2011
Customer surveys: Ignore mobile at your peril!
Claire Sporton assesses the value of mobile devices as a customer survey channel. It could be argued that the current rise of mobile as a...
Voice of the Customer