Member Since: 13th Jul 2011
Claire helps organisations drive shareholder value by delivering better experiences for customers, employees and partners.
A globally recognised Customer Experience and Customer Success expert with >20 years experience driving innovation in use of insights, behavioural economics and technology to empower decision making and accountability across the enterprise.
Working as both a consultant and in-house leader, Claire has lead companies to empower everyone to be accountable for improvement, motivate individuals to do something differently and predict/monitor business impact.
CX Innovation and Consulting OCX Cognition
6th May 2016
We’re all aware of the quick wins available in the early stages of a Voice of the Customer (VoC) programme, and of the benefits of closing...Voice of the Customer
4th Oct 2015
The ultimate aim of any Voice of the Customer programme must be to take action. As CX professionals, we need to ensure that we’re...Voice of the Customer
14th Aug 2015
Vision and long-term strategy are critical to the success of a Voice of the Customer programme – maximising the ability to drive business...Voice of the Customer
10th Jul 2015
At a basic level, most companies understand that a Voice of the Customer (VoC) programme can broadly be seen as 'A Good Thing'. However, it...Voice of the Customer
14th Oct 2014
The increasingly strict regulations regarding compliance and fair treatment of customers across many industries – financial services,...Voice of the Customer
23rd Apr 2014
How many times this week have you been invited to provide feedback by a company you’ve recently bought from? As Voice of the Customer...Voice of the Customer
5th Jul 2013
The idea that engaged employees leads to engaged customers is hardly rocket science. Anybody who’s been on the receiving end of a retail...Voice of the Customer
9th Nov 2012
To operationalise insight, businesses must integrate their VoC programme with data from other business systems. Claire Sporton outlines...Voice of the Customer