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Lynn Hunsaker
Lynn Hunsaker
Member Since: 2nd Dec 2009
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Lynn Hunsaker, Customer Experience Transformation Strategist, is head of ClearAction, Marketing Operations Partners, and the Marketing Future Forum. She has developed and led customer experience transformation for more than half of her career, as Voice of the Customer Manager, Strategic Information Manager, and Market Research Consultant, and in executive roles such as Head of Corporate Quality and Director of Marketing & Business Development at Fortune 250 companies.

Clients include Accountants Inc, Adecco, Adobe, Allegion, Anritsu, Applied Materials, Bankers Fidelity, Cadence, Cementos Progreso, Cementos Progreso, Cisco, Critical Software, Deltek, Direct General Insurance, FormFactor, Hootsuite, Hospira, Ingersoll Rand, Kaiser Permanente, LexisNexis, Merck, MicroWarehouse, Moo, SHRM, SunPower, Thomson Reuters, Valin, Whataburger, and others.

Lynn is past president of Silicon Valley American Marketing Association and she has taught marketing, advertising and business courses for 5 years at UC Berkeley Extension, Mission College and San Jose State University. Lynn earned psychology and marketing degrees at BYU and an MBA at Vanderbilt University. She is a Certified Marketing Manager, Certified Quality Manager, Certified Myers-Briggs Type Indicator Practitioner, and Certified Customer Experience Professional.

She is a top-10 CustomerThink author and she has written three handbooks: Metrics You Can Manage For Success, Customer Experience Improvement Momentum, and Innovating Superior Customer Experience. She designed and conducted the world's first global B2B customer experience management practices study for 5 years, and she led the world's first marketing operations practices study.

Lynn's Customer Experience Excellence course was the first to be recognized by CXPA as an Authorized Resource & Training provider for its Certified Customer Experience Professional (CCXP) exam. She has served as a CXPA CX Expert panelist and as a co-chair of numerous CXPA committees.

Lynn Hunsaker
Chief Customer Officer ClearAction Continuum
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31st Jan 2020

Seven surprising company silos that are harming your customer experience

Business silos are a fact of life, with two sides to the coin: silos empower variety, specialisation and accountability – but they also...
Engagement
12th Jul 2019

How your CMO can also successfully be your CX leader

What happens when the chief marketing officer doubles as chief customer experience officer? Is it as natural and advantageous as the C-team...
Strategy
3rd Aug 2012

Why customer-centric equals customer retention

Sales performance
27th May 2011

Where do trust and choice fit into the customer experience mix?

This article describes the 5th of 10 unique characteristics of customer experience relative to more well-known concepts such as customer...
Loyalty
14th Mar 2011

Five ways to fall in love with your customers

This article is fourth in a series describing 10 unique characteristics of customer experience relative to well-known concepts such as...
Engagement
18th Feb 2011

Why there's more to customer experience management than customer engagement

In the third of her series describing 10 essential characteristics of customer experience , Lynn Hunsaker explores duration - when customer...
Engagement
26th Jan 2011

Why customer experience management is uncommon sense

In the second of her series describing 10 essential characteristics of customer experience , Lynn Hunsaker explains why customer experience...
Engagement
15th Dec 2010

What is the starting point for customer experience strategy success?

In the first part of her series describing 10 essential characteristics of customer experience , Lynn Hunsaker looks at strategic planning...
Engagement
1st Dec 2010

The 10 core customer experience qualities

Lynn Hunsaker bets that as a customer you would agree that customer experience management must have the following 10 qualities... As each...
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