Member Since: 2nd Dec 2009
Lynn Hunsaker, Customer Experience Transformation Strategist, is head of ClearAction, Marketing Operations Partners, and the Marketing Future Forum. She has developed and led customer experience transformation for more than half of her career, as Voice of the Customer Manager, Strategic Information Manager, and Market Research Consultant, and in executive roles such as Head of Corporate Quality and Director of Marketing & Business Development at Fortune 250 companies.
Clients include Accountants Inc, Adecco, Adobe, Allegion, Anritsu, Applied Materials, Bankers Fidelity, Cadence, Cementos Progreso, Cementos Progreso, Cisco, Critical Software, Deltek, Direct General Insurance, FormFactor, Hootsuite, Hospira, Ingersoll Rand, Kaiser Permanente, LexisNexis, Merck, MicroWarehouse, Moo, SHRM, SunPower, Thomson Reuters, Valin, Whataburger, and others.
Lynn is past president of Silicon Valley American Marketing Association and she has taught marketing, advertising and business courses for 5 years at UC Berkeley Extension, Mission College and San Jose State University. Lynn earned psychology and marketing degrees at BYU and an MBA at Vanderbilt University. She is a Certified Marketing Manager, Certified Quality Manager, Certified Myers-Briggs Type Indicator Practitioner, and Certified Customer Experience Professional.
She is a top-10 CustomerThink author and she has written three handbooks: Metrics You Can Manage For Success, Customer Experience Improvement Momentum, and Innovating Superior Customer Experience. She designed and conducted the world's first global B2B customer experience management practices study for 5 years, and she led the world's first marketing operations practices study.
Lynn's Customer Experience Excellence course was the first to be recognized by CXPA as an Authorized Resource & Training provider for its Certified Customer Experience Professional (CCXP) exam. She has served as a CXPA CX Expert panelist and as a co-chair of numerous CXPA committees.
Chief Customer Officer ClearAction Continuum
12th Jul 2019
What happens when the chief marketing officer doubles as chief customer experience officer? Is it as natural and advantageous as the C-team...Strategy
28th Nov 2016
Business silos are a fact of life, with two sides to the coin: silos empower variety, specialisation and accountability – and silos damage...Engagement
27th May 2011
This article describes the 5th of 10 unique characteristics of customer experience relative to more well-known concepts such as customer...Loyalty
18th Feb 2011
In the third of her series describing 10 essential characteristics of customer experience , Lynn Hunsaker explores duration - when customer...Engagement
26th Jan 2011
In the second of her series describing 10 essential characteristics of customer experience , Lynn Hunsaker explains why customer experience...Engagement
15th Dec 2010
In the first part of her series describing 10 essential characteristics of customer experience , Lynn Hunsaker looks at strategic planning...Engagement