I'm an experienced retail executive who has been privileged to work with some of the best brands in the world over the last 30 years. I joined Prism after overseeing Apple’s global preferred reseller program, where I focused on delivering an exceptional in-store experience for customers in more than 90 countries and 10,000 locations. Previously I was Japan Country Sales Manager for IKEA, Global VP for Nokia’s Retail and Customer Marketing, and Head of Nike’s European Franchise program. I also set up and ran the Flagship Niketown at London’s Oxford Circus. Prior to that, I worked in a variety of management and controlling positions in Europe with IKEA after starting out with Terence Conran’s Habitat stores back in the 80s. I'm passionate about improving the customer experience in all forms of business – it’s been my constant focus and obsession for many years. At Prism, I apply my knowledge of how retailers can optimise merchandising and store design to attract customers and maximise revenues.