Colin Shaw

Member Since: 15th May 2012

Bio

Colin Shaw is founder & CEO of Beyond Philosophy, one of worlds first organizations devoted to customer experience. Colin is an international author of six best-selling books. Beyond Philosophy has a proven track record. They provide consulting, specialised research & training from Sarasota, Florida and London, England. Follow Colin Shaw on Twitter @ColinShaw_CX

Colin Shaw

Founder & CEO Beyond Philosophy

31st Jul 2020

How CX managers can be more influential in their organisations

Influence and persuasion are critical skills for salespeople. However, they are also crucial for fostering customer-driven growth in your...

Engagement

3rd Jul 2020

How to reimagine your customer experience in a time of change: Your first six steps

Some people watch things happen, some make things happen, and some say, "what happened?" Some organisations out there concerning the...

Loyalty

19th Jun 2020

The surprising power of ideas that don't make sense: Part Two

In the first part , we discussed how doing things differently than your competition could be the most reliable path to success for your...

Engagement

12th Jun 2020

Managing customer wait time: Top tips from big brands

If you follow news in the UK, on 1st June you'll no doubt have seen footage of hordes of people queuing at safe distances to visit their...

Management

29th May 2020

The surprising power of ideas that don't make sense

It seems logical to do what everyone else is doing successfully when you get into business. It makes no sense at all to do it differently,...

Engagement

3rd Apr 2020

11 ways Apple uses psychology to develop experiences

Apple has an excellent experience. We could all learn a lot from how they approach business-as-usual to facilitate customer-driven growth...

Loyalty

13th Mar 2020

How customer-centric is your company? Answer these seven questions to find out

When I started Beyond Philosophy back in 2002, I could ascertain whether a company was customer-focused or not right away. I wondered how I...

Engagement

3rd Feb 2020

CX and price image: How you can harm your brand by improving experiences

Customers have an idea of whether you are a low- or high-priced store almost before they ever interact with you. There are many reasons for...

Engagement

13th Dec 2019

Four customer experience lessons from The Airbnb Way

I find Airbnb fascinating because it is an organisation that is disrupting the hospitality industry. I wondered what the secret was to...

Loyalty

23rd Oct 2019

Seven lessons from RICOH Canada's journey to customer-centricity

I complain a lot about companies that get customer experience wrong. Today, I am going to take another angle and explore how one company...

Loyalty

How CX managers can be more influential in their organisations

How to reimagine your customer experience in a time of change: Your first six steps

The surprising power of ideas that don't make sense: Part Two

Managing customer wait time: Top tips from big brands

The surprising power of ideas that don't make sense

11 ways Apple uses psychology to develop experiences

How customer-centric is your company? Answer these seven questions to find out

CX and price image: How you can harm your brand by improving experiences

Four customer experience lessons from The Airbnb Way

Seven lessons from RICOH Canada's journey to customer-centricity

How to fast-track your transformation plans

How to adopt a more human-centric approach to CX

How one CX team saved its company from crisis

Latest resources