Colin Shaw | MyCustomer

Member Since: 15th May 2012

Bio

Colin Shaw is founder & CEO of Beyond Philosophy, one of worlds first organizations devoted to customer experience. Colin is an international author of six best-selling books. Beyond Philosophy has a proven track record. They provide consulting, specialised research & training from Sarasota, Florida and London, England. Follow Colin Shaw on Twitter @ColinShaw_CX

Colin Shaw

Founder & CEO

Beyond Philosophy

23rd Oct 2014

Five ways to build emotional engagement into your customer journey

A growing number of organisations are now undertaking customer journey mapping. But the reality is they are doing this wrong. Firstly, many...

Engagement

26th Mar 2012

How to map a customer journey that improves customer retention

Organisations often think that their internal process and the customer's experience are the same - but they are very different, says Colin...

Loyalty

3rd Feb 2012

Social search and the customer experience: The perfect match?

Colin Shaw and Eleanor Cheatham explain why social search will take hold and rapidly redefine the nature of marketing, ecommerce and the...

Engagement

14th Nov 2011

Rebranding CRM as customer experience management: The road to ruin?

While some firms are rebranding CRM operations as customer experience, there is also misappropriation of CEM by CRM software vendors. Colin...

CRM