Colin Shaw

Beyondphilosophy.com

Member Since: 15th May 2012

Bio

Colin is Founder & CEO of Beyond Philosophy LLC who help organizations grow by improving their Customer Experience and identifying hidden unmet needs. As a result, the Financial Times selected Beyond Philosophy LLC, as one of the best management consultancies for the last two years.

Colin is recognized by LinkedIn as one of the ‘World's Top 150 Business Influencers’, as a result he has 289,000 followers of his work.
The Top 50 Customer Service Experts of the Decade (2010–2020) Nextiva
Brand Quarterly readers also voted him one of the 'top 50 Marketing Thought Leaders' over 50' for two years in a row.

Colin has written seven bestselling books on Customer-driven growth. He is the co-host of the highly successful The Intuitive Customer podcast. Colin is a commentator on CNN, BBC TV, NPR, LBC and many other publications and media.

Colin Shaw

Founder & CEO Beyond Philosophy

7th Dec 2021

Is customer experience dying - and can it be saved?

Is customer experience dying? Maybe it is. At the very least, customer experience is dying as we know it. I recently discussed whether...

Loyalty

17th Nov 2021

Is it ever OK to lie to your customers?

I have had a friend for 30 years who is great to be around, the real life of the party. However, you can’t believe a thing he tells you...

Loyalty

26th Oct 2021

Should all customer experience certification be scrapped?

We know from industry research from the likes of the Institute of Customer Service and Forrester - as well as personal experience - that...

Engagement

24th Sep 2021

11 zero-cost ways to improve customer experiences using behavioural science

I recently received a letter from a listener on our podcast asking us to cover how a small business with limited resources can improve...

Loyalty

5th Aug 2021

Five ways customer experience leaders can cope with company politics

There is a surprising lack of literature on company politics. For such an important topic that can be awkward for people, it seems there...

Loyalty

20th Jul 2021

What do great customer experiences smell like?

Businesses often underestimate the importance of the areas of sound and smell in their customer experience. However, these two areas are...

Engagement

7th May 2021

The science behind better customer reviews

How we share information is affected by the medium that we use to communicate it. We can see this concept manifest in customer reviews and...

Voice of the Customer

7th Apr 2021

The five types of employee that help or hinder your customer experiences

How committed are you to your present employer? Are you wild about what you do or simply content in your position? Do you hate your job or...

Loyalty

19th Feb 2021

How to design a great digital customer experience - and why it's more than marvellous UX

I recently had a digital experience that was definitely on the "could use some work" side of the spectrum. It was Glasses Direct, which is...

Engagement

26th Jan 2021

Experience pioneers reveal what CX plans should be prioritising today - and tomorrow

From time to time, I participate in speaking engagements and, in the time of COVID-19, virtual speaking engagements. I recently...

Engagement

Is customer experience dying - and can it be saved?

Is it ever OK to lie to your customers?

Should all customer experience certification be scrapped?

11 zero-cost ways to improve customer experiences using behavioural science

Five ways customer experience leaders can cope with company politics

What do great customer experiences smell like?

The science behind better customer reviews

The five types of employee that help or hinder your customer experiences

How to design a great digital customer experience - and why it's more than marvellous UX

Experience pioneers reveal what CX plans should be prioritising today - and tomorrow

How Primark's digital shift could harm its CX

NPS is still the best CX metric we have!

Latest resources