Colin Shaw

Beyondphilosophy.com

Member Since: 15th May 2012

Bio

Colin is Founder & CEO of Beyond Philosophy LLC who help organizations grow by improving their Customer Experience and identifying hidden unmet needs. As a result, the Financial Times selected Beyond Philosophy LLC, as one of the best management consultancies for the last two years.

Colin is recognized by LinkedIn as one of the ‘World's Top 150 Business Influencers’, as a result he has 289,000 followers of his work.
The Top 50 Customer Service Experts of the Decade (2010–2020) Nextiva
Brand Quarterly readers also voted him one of the 'top 50 Marketing Thought Leaders' over 50' for two years in a row.

Colin has written seven bestselling books on Customer-driven growth. He is the co-host of the highly successful The Intuitive Customer podcast. Colin is a commentator on CNN, BBC TV, NPR, LBC and many other publications and media.

Colin Shaw

Founder & CEO Beyond Philosophy

23rd Nov 2020

How to use negativity bias to benefit your customer experience

The last time you looked up product reviews, which ones did you notice first, 5-star, or 1-star? Also, how many 5-star reviews does it take...

Engagement

19th Oct 2020

How to protect the customer experience during cut-backs

You might have noticed that the global pandemic isn't doing much for your bottom line. You might also be wondering how you can reduce costs...

Loyalty

28th Sep 2020

Customer science: Is there more to it than just a repackaging of old ideas?

Have you heard of 'customer science'? This new concept is forming now, making this an exciting time for all us interested in customer-...

Data

17th Aug 2020

Get more from your maps: The five rules of advanced journey mapping

Customer journey mapping is not without its share of problems. Traditional journey mapping is what a customer is doing - but is missing a...

Voice of the Customer

31st Jul 2020

How CX managers can be more influential in their organisations

Influence and persuasion are critical skills for salespeople. However, they are also crucial for fostering customer-driven growth in your...

Engagement

3rd Jul 2020

How to reimagine your customer experience in a time of change: Your first six steps

Some people watch things happen, some make things happen, and some say, "what happened?" Some organisations out there concerning the...

Loyalty

19th Jun 2020

The surprising power of ideas that don't make sense: Part Two

In the first part , we discussed how doing things differently than your competition could be the most reliable path to success for your...

Engagement

12th Jun 2020

Managing customer wait time: Top tips from big brands

If you follow news in the UK, on 1st June you'll no doubt have seen footage of hordes of people queuing at safe distances to visit their...

Management

29th May 2020

The surprising power of ideas that don't make sense

It seems logical to do what everyone else is doing successfully when you get into business. It makes no sense at all to do it differently,...

Engagement

3rd Apr 2020

11 ways Apple uses psychology to develop experiences

Apple has an excellent experience. We could all learn a lot from how they approach business-as-usual to facilitate customer-driven growth...

Loyalty

How to use negativity bias to benefit your customer experience

How to protect the customer experience during cut-backs

Customer science: Is there more to it than just a repackaging of old ideas?

Get more from your maps: The five rules of advanced journey mapping

How CX managers can be more influential in their organisations

How to reimagine your customer experience in a time of change: Your first six steps

The surprising power of ideas that don't make sense: Part Two

Managing customer wait time: Top tips from big brands

The surprising power of ideas that don't make sense

11 ways Apple uses psychology to develop experiences

Roundtable: How to respond to the CX megatrends

CX lessons from 2021's biggest brand-builders

How the on-demand economy is transforming CX

Latest resources