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Colin Shaw
ColinShaw
Beyondphilosophy.com
Member Since: 15th May 2012
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Colin is Founder & CEO of Beyond Philosophy LLC who help organizations grow by improving their Customer Experience and identifying hidden unmet needs. As a result, the Financial Times selected Beyond Philosophy LLC, as one of the best management consultancies for the last two years.

  • Colin is recognized by LinkedIn as one of the ‘World's Top 150 Business Influencers’, as a result he has 289,000 followers of his work.
  • The Top 50 Customer Service Experts of the Decade (2010–2020) Nextiva
  • Brand Quarterly readers also voted him one of the 'top 50 Marketing Thought Leaders' over 50' for two years in a row.  

Colin has written seven bestselling books on Customer-driven growth. He is the co-host of the highly successful The Intuitive Customer podcast. Colin is a commentator on CNN, BBC TV, NPR, LBC and many other publications and media. 

Colin Shaw
Founder & CEO Beyond Philosophy
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30th Jun 2022

Why Do We Believe Things That Are Not True?

That Apple is an exceptional brand is an idea I hold near and dear to my heart, and I cannot be convinced my beloved technology company...
Blog
23rd Jun 2022

5 rules for effective customer research

It annoys me when I ask clients what their customers say, and they tell me what they learned in a survey seven years ago! That's too bloody...
Blog
9th Jun 2022

Is the move to self-service really better?

Many organizations bust their backs trying to deliver excellent Customer Service. However, it might surprise you to learn your Customers...
Blog
26th May 2022

Self-perception is key to understanding customers

Many organizations are trying to figure out how to win the hearts and minds of customers. Unfortunately, they are not like to find the...
Blog
23rd May 2022

Are subscription models really the best approach?

We are in a bit of a subscription economy. You can subscribe to almost anything, anytime, anywhere. So today, I want to talk about the...
Blog
12th May 2022

Discover hidden customer insights in new places

Customer Science is an exciting new variant of Customer Experience. One of the crucial ways that the science is more powerful is the...
Blog
5th May 2022

5 rules for creating behavioral experiments

Have you ever heard of the Milgram experiment? This behavioral experiment tested whether one participant would deliver electric shocks to...
Blog
21st Apr 2022

How to effectively target your critical customers

Marketers want to target specific customers to get them to buy their product or service. However, different customers want different things...
Blog
7th Apr 2022

Why we don't understand customers' expectations

Many organizations do not know what customers expect from their experience and to their detriment. Understanding customer expectations is...
Blog
24th Mar 2022

Want to become an influencer? Here's how...

You have probably heard the term "Influencer" applied to social media stars with significant followings. An influencer gets people to buy...
Blog
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