Member Since: 3rd Jun 2015
Columnist
Nicholas Watkis is the founder of Contract Marketing Service, established in 1981. He is a fellow of the Chartered Institute of Marketing and a certified management consultant of the Institute of Business Consultancy.
Principle Consultant
Contract Marketing Service
23rd Mar 2018
What is internal marketing, why is it so important and how can organisations embed it into their organisations? Internal marketing is here...
27th Nov 2015
The news that Volkswagen (VW) apparently engineered its diesel engine management software to give false emission readings, created...
28th Oct 2015
For many years, the major supermarkets have enjoyed annual increases in turnover; like-for-like sales and overall profits. Now those same...
13th Jul 2015
For many years the major supermarkets have enjoyed annual increases in turnover, like-for-like sales and overall profits. Now those same...
4th May 2015
There is what may be called a 'natural law', known by various names such as 'Murphy’s' or 'Sod’s' law which states a simple observation...
17th Mar 2015
Decisions in business should be made on the basis of firm knowledge and information. In practise it is more often the case that business...
4th Feb 2015
However good business or marketing plans may be, they can sometimes go awry because of unexpected events. For the commercial manager,...
5th Jan 2015
There is nothing new in the principles of business, the sole purpose of which is to make money in the form of profit. This basic process of...
4th Nov 2014
Producing profitable income, requires the effective management by the commercial manager of all those resources that collectively identify...
23rd Sep 2014
The fundamental purpose of every business is to make money. Businesses of every kind make money by producing goods or services that...