Nicholas Watkis
Member Since: 3rd Jun 2015
Columnist
Nicholas Watkis is the founder of Contract Marketing Service, established in 1981. He is a fellow of the Chartered Institute of Marketing and a certified management consultant of the Institute of Business Consultancy.
Principle Consultant Contract Marketing Service
5th Aug 2014
Performance marketing: The solution to marketing management?
Performance Marketing is a method of interactive advertising which pays on a “performance” basis, but only on a completed action. That...
Strategy
23rd Jun 2014
How marketing leaders can manage collaborative ventures
Investment in new resources or arranging a possible take-over can prove expensive and potentially risky, but the opportunity to collaborate...
Strategy
13th May 2014
What man management is required for marketing to be successful?
It does not matter how good your marketing plans are, how good your product or service is, or how much money you have to spend, the only...
Strategy
15th Apr 2014
How can marketers manage unpredictable change?
Recent political events in the Crimea erupted rapidly and appeared to have surprised Western Governments. Hindsight will no doubt show that...
Strategy
12th Mar 2014
How can you ensure your salespeople aren't mis-selling?
Have any of your customers been mis-sold any of your products or services? Perhaps the answer depends on what is understood by the term “...
Sales performance
7th Feb 2014
How big should your marketing budget be?
How big is your marketing budget? Does it contain all the activities involved in producing profitable income? How a marketing budget is...
Strategy
14th Jan 2014
Do your sales commissions and bonuses stimulate or demotivate?
In many companies, the end of the year whether calendar or financial, marks the opportunity for the payments of bonuses. In recent years,...
Sales performance
10th Dec 2013
Marketing considerations of mergers and acquisitions
The opportunity for a merger or take-over can often be seen as a quick way to make a bigger and therefore stronger company. However, the...
Strategy
29th Oct 2013
New, improved, but not as good: Why do brands change successful products?
Why do companies insist on changing the content or specification of their successful products without the consent or request of their...
Strategy
1st Oct 2013
Marketing and the Pareto principle: A better way to evaluate customers?
The Pareto principle, generally known as the 80–20 rule, states that, for many events, roughly 80% of the effects come from 20% of the...
Strategy