Nicholas Watkis
Member Since: 3rd Jun 2015
Columnist
Nicholas Watkis is the founder of Contract Marketing Service, established in 1981. He is a fellow of the Chartered Institute of Marketing and a certified management consultant of the Institute of Business Consultancy.
Principle Consultant Contract Marketing Service
23rd Mar 2018
What is internal marketing and why is it important?
What is internal marketing, why is it so important and how can organisations embed it into their organisations? Internal marketing is here...
Strategy
27th Nov 2015
How can brands ensure staff don't go rogue and ruin their reputation?
The news that Volkswagen (VW) apparently engineered its diesel engine management software to give false emission readings, created...
Loyalty
28th Oct 2015
Is creating income an art or a science?
For many years, the major supermarkets have enjoyed annual increases in turnover; like-for-like sales and overall profits. Now those same...
Strategy
13th Jul 2015
Successful marketing is more than just a numbers game
For many years the major supermarkets have enjoyed annual increases in turnover, like-for-like sales and overall profits. Now those same...
Strategy
4th May 2015
What can marketers do to minimise the effect of Murphy's law?
There is what may be called a 'natural law', known by various names such as 'Murphy’s' or 'Sod’s' law which states a simple observation...
Strategy
17th Mar 2015
Marketing audits: Do you really know what you think you know?
Decisions in business should be made on the basis of firm knowledge and information. In practise it is more often the case that business...
Strategy
4th Feb 2015
When disaster strikes - what should marketing do?
However good business or marketing plans may be, they can sometimes go awry because of unexpected events. For the commercial manager,...
Voice of the Customer
5th Jan 2015
Applying a back-to-basics approach to delivering customer satisfaction
There is nothing new in the principles of business, the sole purpose of which is to make money in the form of profit. This basic process of...
Channels
4th Nov 2014
Can you really hear your customers?
Producing profitable income, requires the effective management by the commercial manager of all those resources that collectively identify...
Strategy
23rd Sep 2014
How can you ensure that your marketing investment makes a contribution?
The fundamental purpose of every business is to make money. Businesses of every kind make money by producing goods or services that...
Strategy