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6th Sep 2016

Big data’s role in the marketing mix

Marketers rely on data – it’s the lifeblood of understanding a businesses’ customers, prospects and people. Today, big data and our...
Blog
20th May 2016

How the shift towards the Digital Economy is driving unstructured data

The business world is undergoing massive change as industry after industry shifts to the Digital Economy. It’s an economy powered by the...
Blog
27th Jan 2016

Teaching Tech

Undoubtedly one of the most important parts of any society is its education system. However, walk into some UK classrooms and you’d be...
Blog
11th Dec 2015

How retailers jingle all the way from Black Friday to Boxing Day 

Figures from the British Retail Consortium released this week show that online shopping now accounts for a record proportion of all UK...
Blog
14th Jul 2015

Hot off the shelves - how retailers are using unstructured data to predict summer demands

Retail is a continuously shifting space, where not only the products we buy, but the way we choose to shop is rapidly changing. The ‘future...
Blog
26th Jun 2015

The Digital Economy Is the Economy – and Apps Are the New Business Platform

In 1995, Don Tapscott coined the term “digital economy” in his book of the same name, to describe a new category of business enabled by the...
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