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Craig Farley
Craig Farley IPI
Member Since: 4th Aug 2020
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With over 20 years’ experience in contact centres, I spent the first half of my career in operational roles across the contact centre industry, with a particular focus on technology, workforce engagement and leadership. Since then, I’ve worked with leading brands across the globe, helping them utilise the latest technology and optimising their operational processes.

I now head up the delivery of application consulting at IPI where I put my hands-on industry experience to good use by enabling our clients to provide exceptional customer experience to their own customers.

Craig Farley
Head of Consulting IPI
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9th Dec 2021

A look ahead to 2022

This time of year always prompts a period of self-reflection in the business world – looking at what has worked well and what hasn’t over...
Blog
3rd Sep 2021

5 ways to improve EX in the hybrid contact centre

The post-pandemic world has created a new hybrid working environment, with employees splitting their working hours between their homes and...
Blog
26th Jul 2021

The changing face of the contact centre

Over the last 18 months the customer service industry has been turned entirely on its head. With an increased focus on online operations,...
Blog
17th Jun 2021

10 ways call deflection can reduce call volumes

The contact centre should be the first port of call for customers eager for an in-person response, and a place of last resort for others...
Blog
13th Apr 2021

4 characteristics of good customer service in 2021

The last year can, at best, be described as tumultuous, with many organisations disrupted by the mass move to remote working. For contact...
Blog
20th Nov 2020

Adding the personal touch to omnichannel

The need for omnichannel has never been more apparent. Whether you are a retailer, an insurer or a local authority, the ability to connect...
Blog
17th Sep 2020

6 reasons to move to a cloud contact centre

Contact centres form an integral part of the customer journey and help pave the way for business success. But in order to meet rising...
Blog
26th Aug 2020

Driving customer loyalty with fair treatment

Since the start of this pandemic, businesses have had to quickly pivot to meet customer and employee needs. Whether it is establishing an...
Blog

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