Danielle Pinnington
Member Since: 28th Nov 2015
12th Oct 2009
Consumer study: What is trust - and how has the recession affected it?
New research from Shoppercentric reveals the impact of the recession on customer trust. But what do shoppers themselves define as 'trust'?...
Engagement
22nd Jun 2009
Is an over-abundance of promotions undermining customer loyalty?
The urge to cut prices and offer better deals is strong in a recession to give cash-strapped consumers more value for money. But as...
Loyalty